{"674210":{"#nid":"674210","#data":{"type":"news","title":"How Different Fields Are Using GenAI to Redefine Roles","body":[{"value":"\u003Cdiv\u003E\r\n\u003Cdiv\u003E\r\n\u003Cdiv\u003E\r\n\u003Cp\u003EThere is an expectation that implementing new and emerging Generative AI (GenAI) tools enhances the effectiveness and competitiveness of organizations. This belief is evidenced by current and planned investments in GenAI tools, especially by firms in knowledge-intensive industries such as finance, healthcare, and entertainment, among others. According to forecasts, enterprise spending on GenAI will increase by two-fold in 2024 and grow to \u003Ca href=\u0022https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS51572023\u0022 rel=\u0022noopener\u0022 target=\u0022_blank\u0022\u003E$151.1 billion by 2027\u003C\/a\u003E.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EHowever, the path to realizing return on these investments remains somewhat ambiguous. While there is a history of efficiency and productivity gains from using computers to automate large-scale routine and structured tasks across various industries, knowledge and professional jobs have largely resisted automation. This stems from the nature of knowledge work, which often involves tasks that are unstructured and ill-defined. The specific input information, desired outputs, and\/or the processes of converting inputs to outputs in such tasks are not known a \u003Ca href=\u0022https:\/\/hbr.org\/2023\/11\/how-generative-ai-will-transform-knowledge-work?autocomplete=true\u0022 rel=\u0022noopener\u0022 target=\u0022_blank\u0022\u003Epriority\u003C\/a\u003E\u003Ca href=\u0022https:\/\/hbr.org\/2023\/11\/how-generative-ai-will-transform-knowledge-work?autocomplete=true\u0022\u003E,\u003C\/a\u003E which consequently has limited computer applications in core knowledge tasks.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EGenAI tools are changing the business landscape by expanding the range of tasks that can be performed and supported by computers, including idea generation, software development, and creative writing and content production. With their advanced human-like generative abilities, GenAI tools have the potential to significantly enhance the productivity and creativity of knowledge workers. However, the question of how to integrate GenAI into knowledge work to successfully harness these advantages remains a challenge. Dictating the parameters for GenAI usage via a top-down approach, such as through formal job designs or redesigns, is difficult, as it has been observed that individuals tend to adopt new digital tools in ways that are \u003Ca href=\u0022https:\/\/hbr.org\/2023\/11\/helping-employees-succeed-with-generative-ai\u0022 rel=\u0022noopener\u0022 target=\u0022_blank\u0022\u003Enot fully predictable\u003C\/a\u003E. This unpredictability is especially pertinent to the use of GenAI in supporting knowledge work for the following reasons.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EContinue reading: \u003Ca href=\u0022https:\/\/hbr.org\/2024\/03\/research-how-different-fields-are-using-genai-to-redefine-roles\u0022 rel=\u0022noopener\u0022 target=\u0022_blank\u0022\u003EHow Different Fields Are Using GenAI to Redefine Roles\u003C\/a\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EReprinted from the Harvard Business Review, March 25, 2024\u003C\/em\u003E\u003C\/strong\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/directory\/faculty\/alavi\/index.html\u0022 rel=\u0022noopener\u0022 target=\u0022_blank\u0022\u003EMaryam Alavi\u003C\/a\u003E is the Elizabeth D. \u0026amp; Thomas M. Holder Chair \u0026amp; Professor of IT Management, Scheller College of Business,\u0026nbsp;Georgia Institute of Technology.\u003C\/p\u003E\r\n\u003C\/div\u003E\r\n\u003C\/div\u003E\r\n\u003C\/div\u003E\r\n","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EGenAI\u0027s features aid creativity, problem-solving, and information processing, serving as cognitive tools for knowledge workers and overcoming obstacles such as time pressure and skill gaps. Studies across fields confirm GenAI\u0027s value, showing potential for job crafting. However, integrating GenAI into knowledge work poses challenges due to its dynamic nature. A job crafting framework can optimize this integration, enhancing productivity and worker satisfaction. Managers are pivotal in facilitating this through training and fostering a trusting culture that encourages GenAI adoption.\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"In research published by the Harvard Business Review, Maryam Alavi proposes a framework rooted in job crafting principles for identifying best practices in harnessing GenAI tools to bolster knowledge work."}],"uid":"28082","created_gmt":"2024-04-16 16:38:00","changed_gmt":"2024-04-17 18:55:17","author":"Lorrie Burroughs","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2024-04-16T00:00:00-04:00","iso_date":"2024-04-16T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"672324":{"id":"672324","type":"image","title":"maryam-alavi-new.jpg","body":null,"created":"1699544074","gmt_created":"2023-11-09 15:34:34","changed":"1699544074","gmt_changed":"2023-11-09 15:34:34","alt":"headshot of Maryam Alavi","file":{"fid":"255549","name":"maryam-alavi-new.jpg","image_path":"\/sites\/default\/files\/2023\/11\/09\/maryam-alavi-new_2.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/2023\/11\/09\/maryam-alavi-new_2.jpg","mime":"image\/jpeg","size":70039,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2023\/11\/09\/maryam-alavi-new_2.jpg?itok=IcE1X2Hh"}}},"media_ids":["672324"],"groups":[{"id":"1274","name":"Scheller College of Business"},{"id":"1188","name":"Research Horizons"}],"categories":[{"id":"139","name":"Business"},{"id":"153","name":"Computer Science\/Information Technology and Security"},{"id":"135","name":"Research"}],"keywords":[{"id":"192863","name":"go-ai"},{"id":"187915","name":"go-researchnews"}],"core_research_areas":[{"id":"39501","name":"People and Technology"}],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003ELorrie Burroughs\u003C\/p\u003E\r\n","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}