{"662263":{"#nid":"662263","#data":{"type":"event","title":"Scheller Lunchtime Live: Set Your Coordinates - Mapping Your Customer\u0027s Experience Featuring Tim Halloran","body":[{"value":"\u003Cp\u003EScheller Lunchtime Live is a livestream series hosted by the Georgia Tech Scheller College of Business featuring faculty, student, and alumni speakers discussing relevant topics for the tech-driven, digital age.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nIn this talk, Scheller professor Tim Halloran will examine the role of the customer journey map and how it can add value to the customer experience. He\u0026rsquo;ll discuss how steps of the customer journey should be identified, two key indicators that separate positive customer experiences from negative ones, and share tips on how to optimize your customer\u0026rsquo;s experience.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nJust hit \u0026quot;Attend\u0026quot; on this LinkedIn event and refresh this page on Friday, November 4 at 12:00 p.m. ET to access the session. Please note, you must have a LinkedIn profile to register and view the livestream.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nAbout Timothy Halloran\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nTim Halloran is the faculty director of the Scheller Executive MBA program and a senior lecturer in the Marketing area. He joined Scheller\u0026#39;s marketing faculty in 2015. A classically trained consumer marketer, he has built, directed, and consulted with some of the world\u0026#39;s largest brands, including Coca-Cola brands, The Home Depot, Kraft Foods, Procter \u0026amp; Gamble, Delta Airlines, glacau (vitaminwater and smartwater), Vita Coco, the NBA, and Turner Broadcasting System. Prior to academia, Tim spent eleven years at Coca-Cola, leading multiple beverage brands. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke\u0026#39;s first Internet marketing initiative with his work on Cherry Coke. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nTim also has extensive university teaching experience at Scheller, teaching Product Planning, Marketing Research: Tools and Design, and the core marketing class in the Executive MBA, FT MBA, and undergraduate programs at Scheller. Prior to joining Scheller, Tim was an instructor at Emory\u0026#39;s Goizueta Business School where he also played a major role in the launch of the Emory Marketing Analytics Center. Tim has also led international seminars on New Product Development at Singapore Management University.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nHis first book, \u0026quot;Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers\u0026quot; was published by Jossey-Bass\/Wiley in 2014, won the 2014 International Book Award for the Marketing\/Advertising category, was named by strategy\u0026amp;business as Best Book of 2014, won the 2015 Axiom Silver Book Award in Marketing\/Advertising\/PR, and was named by Forbes as one of 7 Actionable Books for Smart Entrepreneurs. His latest paper \u0026ldquo;Let\u0026rsquo;s Give Them Something To Talk About: Which Social Media Engagements Predict Purchase Frequency\u0026rdquo; was a featured article in the Journal of Interactive Marketing.\u003C\/p\u003E\r\n\r\n\u003Cp\u003ETim received a Doctorate in Business Administration from the University of Florida, and his practitioner-based research focuses on consumer engagement in brand social media communities. He holds a Masters in Marketing Research from the University of Georgia, and a B.S. from Washington and Lee University.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EHe currently lives in Atlanta with his wife and three children.\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EJoin us on Friday, November 4 as Scheller College professor Tim Halloran discusses the role of the customer journey map and how it can add value to the customer experience.\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"Sheller  College faculty Tim Halloran will examine  the role of the customer journey map and how it can add value to the customer experience. "}],"uid":"28082","created_gmt":"2022-10-18 15:10:55","changed_gmt":"2022-10-24 13:41:50","author":"Lorrie Burroughs","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2022-11-04T13:00:00-04:00","event_time_end":"2022-11-04T13:30:00-04:00","event_time_end_last":"2022-11-04T13:30:00-04:00","gmt_time_start":"2022-11-04 17:00:00","gmt_time_end":"2022-11-04 17:30:00","gmt_time_end_last":"2022-11-04 17:30:00","rrule":null,"timezone":"America\/New_York"},"extras":[],"related_links":[{"url":"https:\/\/www.linkedin.com\/video\/event\/urn:li:ugcPost:6982743567861522432\/","title":"Registration Link"}],"groups":[{"id":"1274","name":"Scheller College of Business"}],"categories":[],"keywords":[{"id":"35541","name":"Ernest Scheller Jr. College of Business"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"10377","name":"Career\/Professional development"},{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"177814","name":"Postdoc"},{"id":"78771","name":"Public"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}