In terms of broader application, however, it is useful to think of IoT as a source of information-driven applications that are interoperable with a variety of software platforms and use contexts. But how does this relate to accessibility? Too frequently, the design of technology takes a top-down approach. While this is fine for a lot of use-cases, from the standpoint of a number of end-users, particularly in consumer markets, this runs the risk of generating cool devices that draw attention and industry buzz, but may not actually meet the needs of a large segment of potential consumers – people with disabilities, and the aging. From a strategic standpoint, products with great usability can achieve great penetration, develop deep consumer loyalty and serve social sustainability objects in the process. But how does one take steps toward making products accessible and, ultimately, usable?