65963
external_news
1304596071
1475893470
<![CDATA[Bogost on Gamification]]>
“Gamification replaces real, functional, two-way relationships [between brands and their customers] with dysfunctional perversions of relationships," argues Ian Bogost, Associate Professor and Director of Graduate Studies in Digital Media. Bogost continues, "Organizations ask for loyalty, but they reciprocate that loyalty with shams, counterfeit incentives that neither provide value nor require investment.” Source: Wall Street Journal - May 4, 2011 Read full article
]]>
-
<![CDATA[]]>
-
-
2011-05-04
- 1281