{"65927":{"#nid":"65927","#data":{"type":"news","title":"Spring 2011 Supply Chain Executive Forum Focuses on Excelling in the Basics","body":[{"value":"\u003Cp\u003ESenior supply chain\nexecutives, once again, convened on the Georgia Tech campus this spring to meet\nand discuss ways to enhance and streamline their supply chain processes and activities\nduring the spring Supply Chain Executive Forum (SCEF).\u0026nbsp; \u003C\/p\u003E\n\n\u003Cp\u003E\u201cBack to Basics\u201d was the\noverall theme of the spring 2011 meeting held on April 19 \u2013 20, 2011. The two-day\nbiannual Forum began with a joint meeting between the SCEF and the Council of\nSupply Chain Management Professionals\u0027 (CSCMP) Atlanta Roundtable. \u0026nbsp;\u0026nbsp;Jaymie Forrest, managing director of the\nGeorgia Tech Supply Chain \u0026amp; Logistics Institute (GTSCL), joined Rob Doyle,\npresident of the Atlanta CSCMP, in giving the Forum\u0027s opening remarks.\u0026nbsp; The remainder of the day was divided between\npanel sessions and a keynote presentation.\u0026nbsp;\n\u003C\/p\u003E\n\n\n\n\u003Cp\u003EThe two panel sessions\nfocused on \u201cTransportation Basics\u201d and \u201cImproving Warehouse Productivity\nWithout Investment,\u201d respectively.\u003C\/p\u003E\n\n\n\n\u003Cp\u003EAlan Erera, associate\nprofessor and co-director of the GTSCL Center for Global Transportation,\nmoderated the first panel on getting back to basics in freight \ntransportation.\u0026nbsp; Panel participants included:\u0026nbsp; Ed Medlock, SVP \nDistribution, Logistics and\nProgram Management, Quality Chain Co-op, Inc., Wendy\u2019s; Brad Sawallich, \ngeneral\nmanager, National Account Center, CH Robinson, and Bryan Ward, director \nof\nTransportation, The Home Depot.\u0026nbsp;\u0026nbsp;\u0026nbsp; The\npanel delved into the nature of increasing demands on transportation \ngroups and\nthe actions that can be taken to address them.\u0026nbsp;\nThe list of basics for transportation has grown dramatically since\nderegulation in 1977-81.\u0026nbsp; Technology to\nplan, manage, purchase and provide visibility for transportation went \nfrom\nnonexistent to required.\u0026nbsp; Transportation\ngroups must now work with huge databases of different transportation\nrequirements, modes, costs, services and capabilities including \ntransportation\nto and from multiple countries.\u0026nbsp;\nCustomers are requiring deliveries of smaller quantities with a wide\nrange of service offerings and often on a tight time schedule.\u0026nbsp; \u003C\/p\u003E\n\n\n\n\u003Cp\u003EJohn Bartholdi, Manhattan\nAssociates Chair of Supply Chain Management and GTSCL director of research,\nmoderated the second panel on improving warehouse productivity without\ninvestment.\u0026nbsp; Panel participants\nincluded:\u0026nbsp; Doug Bands, industrial\nengineering project manager, Walgreens; Jim Bowes, CEO, Peach State Integrated\nTechnologies; and Brad Grimsley, vice president, Mast Global Logistics, a\nDivision of Limited Brands.\u0026nbsp; Turmoil in\nthe financial world has made companies reluctant to invest. Yet customer\ndemands continue to escalate: for better service, smaller shipments, and more\nfrequent shipments.\u0026nbsp; The panel had a\nlively discussion on the challenges of improving operations in this environment,\nwhether through more careful investment or by avoiding investment.\u0026nbsp; \u003C\/p\u003E\n\n\n\n\u003Cp\u003ESteve Buffington, vice\npresident of Supply Chain Development for The Coca-Cola Company, presented the\nForum\u2019s first keynote address speaking on \u201cDeveloping Supply Chain Talent.\u201d\u0026nbsp; Sometimes resistance to change becomes a\nbarrier to success.\u0026nbsp; Therefore, leadership\nis both inspirational as well as operational. Since most people tend to want consistency,\na good leader should be able to motivate employees to accept and buy into the\nchange that is needed.\u0026nbsp; Leaders need to\nbe \u201cmasters of change.\u201d\u0026nbsp; Great leaders\nalso must be \u201cand\u201d instead of \u201cor\u201d oriented as in being able to control cost\nAND have superior quality.\u0026nbsp;\u0026nbsp; Success depends\nas much on people as it does on brand distribution.\u003C\/p\u003E\n\n\n\n\u003Cp\u003EOn the second day, the Forum\nbegan with a keynote presentation by Jose Hidalgo, LATAM head of procurement at\nNestle\u2019s, speaking on \u201cPrinciples of Supplier Management at Nestle.\u201d\u0026nbsp; Hidalgo impressed upon the group the\nimportance of excelling in the basics and doing it well the first time.\u0026nbsp; He reiterated Buffinton\u2019s call to become an\n\u201cand\u201d company allowing no room for the \u201cor.\u201d\u003C\/p\u003E\n\n\n\n\u003Cp\u003EThe meeting proceeded with a\npanel session on \u201cInventory Basics.\u201d\u0026nbsp;\nOver the last 30 years there have been two \u201cnew\u201d inventory basics:\u0026nbsp; (1) The globalization of supply has resulted\nin a requirement for much better management of inventory in transit and\ninventory to protect against variability in shipment times from suppliers. (2)\nThe \u201cleaning\u201d of supply to retailers requires more frequent and predictable\ndeliveries, which in turn requires more management of the integration between\ntransportation and inventory.\u0026nbsp; The panel\ncompared and contrasted the \u201cold\u201d basics \u2013 demanding forecasting, inventory\npositioning, and replenishment \u2013 and the \u201cnew\u201d basics.\u0026nbsp; Don Ratliff, UPS and Regent\u2019s professor and\nGTSCL executive director, moderated the panel.\u0026nbsp;\nPanel participants included:\u0026nbsp;\nWally Buran, former Global Supply Chain Practice lead, KPMG and\nEdenfield Executive in Residence; Jose Hidalgo; Robert Martichenko, CEO of Lean\nCor LLC; and Wooyong Shin, principal consultant of the SCM Consulting Gropy,\nSamsung SDS Co, Ltd.\u003C\/p\u003E\n\n\n\n\u003Cp\u003EFollowing the panel session,\nRobert Martichenko presented a session on \u201cLean Thinking and Inventory Basics\u201d\nwhere he explored the fundamentals of inventory management and Lean\nthinking.\u0026nbsp; As the economy appears to be\nrebounding back, many organizations are attempting to understand what they can\ndo differently in order to be smarter and stronger in the future.\u0026nbsp; For many, the answer is to simply get back to\nbasics and focus on only those things that are critical to the customer\nexperience.\u0026nbsp; This is certainly true\nrelative to inventory management process, and this is where Lean thinking and\ngetting back to basics with inventory strategies have a close relationship.\u003C\/p\u003E\n\n\n\n\u003Cp\u003EWooyong Shin then spoke on\n\u201cPrinciples of Supply Chain Management at Samsung\u201d where he discussed the SCM\nprinciples and strategies of Samsung focusing from demand back through\nmanufacturing.\u003C\/p\u003E\n\n\n\n\u003Cp\u003ERounding out the afternoon,\nWally Buran presented the closing session on \u201cSupply Chain Deployment.\u201d\u0026nbsp; While most companies have developed supply\nchain strategies with varying degrees of effectiveness and success, many\nstruggle to deploy them effectively to drive measureable results and clear\nvalue.\u0026nbsp; Research shows there are several\ncommon failure points that must be overcome, but equally important, four major\nsuccess factors must also be leveraged: (1) Goals and visions must be\ntranslated into targeted action plans. (2) Disparate actions and projects must\nbe integrated across the supply chain into defined values streams. (3)\nMeasurable \u201cpath to value\u201d must be clearly defined and effectively shared. (4)\nSupply chain value streams must align and integrate with marketing and business\nplans.\u0026nbsp; Buran\u2019s presentation addressed\nthe major failure points, how to avoid them and what are the proven keys to\nsuccess of effectively deploy supply chain strategies.\u0026nbsp; Change is inevitable, growth is optional, he\nsaid.\u003C\/p\u003E\n\n\u003Cp\u003EThe mission of the Georgia Tech Supply Chain Executive Forum\nis to provide resources and facilitation for its members and their companies as\nthey explore opportunities to enhance the success of their supply chains. This\nis accomplished through an interactive portfolio of resources that create value\nand respond to the needs of individuals who have executive-level responsibility\nfor supply chain activity.\u003C\/p\u003E\n\n\u003Cp\u003EFor more information, visit:\n\u003Ca href=\u0022http:\/\/www.scl.gatech.edu\/professional-education\/scef\/\u0022\u003Ehttp:\/\/www.scl.gatech.edu\/professional-education\/scef\/\u003C\/a\u003E.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003ESenior supply chain\nexecutives, once again, convened on the Georgia Tech campus this spring to meet\nand discuss ways to enhance and streamline their supply chain processes and activities\nduring the spring Supply Chain Executive Forum (SCEF). \u201cBack to Basics\u201d was the\noverall theme of the spring 2011 meeting held on April 19 \u2013 20, 2011. The two-day\nbiannual Forum began with a joint meeting between the SCEF and the Council of\nSupply Chain Management Professionals\u0027 (CSCMP) Atlanta Roundtable.\u0026nbsp;\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":"","uid":"27279","created_gmt":"2011-05-03 09:53:49","changed_gmt":"2016-10-08 03:08:38","author":"Barbara Christopher","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2011-05-03T00:00:00-04:00","iso_date":"2011-05-03T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"65926":{"id":"65926","type":"image","title":"John Bartholdi moderated the panel on improving warehouse productivity without investment.","body":null,"created":"1449176884","gmt_created":"2015-12-03 21:08:04","changed":"1475894585","gmt_changed":"2016-10-08 02:43:05","alt":"John Bartholdi moderated the panel on improving warehouse productivity without investment.","file":{"fid":"192432","name":"SCEF_Bartholdi.JPG","image_path":"\/sites\/default\/files\/images\/SCEF_Bartholdi_0.JPG","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/SCEF_Bartholdi_0.JPG","mime":"image\/jpeg","size":7395663,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/SCEF_Bartholdi_0.JPG?itok=dJc-SE3a"}}},"media_ids":["65926"],"groups":[{"id":"1242","name":"School of Industrial and Systems Engineering (ISYE)"}],"categories":[{"id":"133","name":"Special Events and Guest Speakers"}],"keywords":[{"id":"13029","name":"cscmp"},{"id":"13030","name":"cscmp atlanta roundtable"},{"id":"167214","name":"Supply Chain and Logistics Institute"},{"id":"167176","name":"supply chain executive forum"},{"id":"169360","name":"supply chain strategy"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:barbara.christopher@isye.gatech.edu\u0022\u003E\u003Cstrong\u003EBarbara\nChristopher\u003C\/strong\u003E\u003C\/a\u003E\u003Cbr \/\u003E\nIndustrial and Systems Engineering\u003Cbr \/\u003E\n\u003Cstrong\u003E404.385.3102\u003C\/strong\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}