{"655526":{"#nid":"655526","#data":{"type":"event","title":"Exposure-Enhanced Goods and Technology Disadoption","body":[{"value":"\u003Cp\u003EPlease join us Friday, April 8, at 2 pm for the next event in our Spring 2022 Seminar Speaker Series!\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Ca href=\u0022https:\/\/carey.jhu.edu\/faculty\/faculty-directory\/paul-j-ferraro-phd\u0022\u003EPaul Ferraro\u003C\/a\u003E,\u0026nbsp;Bloomberg Distinguished Professor of Human Behavior and Public Policy at Johns Hopkins University, will present: \u0026quot;Exposure-Enhanced Goods and Technology Disadoption.\u0026quot;\u003C\/p\u003E\r\n\r\n\u003Cp\u003EThis event will be hybrid online and in person.\u0026nbsp;Join us in person at\u0026nbsp;the Old CE B uilding room G-10.\u0026nbsp;To join virtually, please use the Zoom link below with passcode\u0026nbsp;881372.\u003C\/p\u003E\r\n\r\n\u003Cp\u003Ehttps:\/\/gatech.zoom.us\/j\/96012573116?pwd=MjQwNDNZT3ZIVTExVkg4UWNEaEgxQT09\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Ch2\u003EAbstract\u0026nbsp;\u003C\/h2\u003E\r\n\r\n\u003Cp\u003EPolicymakers often subsidize goods that generate positive externalities, only to see these goods disadopted. We posit that disadoption can be mitigated by incentiviz[1]ing longer exposure, which reduces disadoption via three mechanisms: information, taste, and ability. We develop a theoretical model that incorporates these mechanisms and demonstrate how it relates to the literatures on experience goods, habit forma[1]tion, and learning-by-doing. We provide empirical evidence for the model\u0026rsquo;s predictions using a field experiment in which a household\u0026rsquo;s period of exposure to water-efficient technologies was exogenously manipulated via a financial incentive. Using our theoret[1]ical model, we then develop intuition about the optimal time distribution of subsidies. We show that, under common features of policy contexts, limited-duration exposure subsidies can be better than subsidies offered at the point of purchase or in perpetuity conditional on use. Our paper thus highlights conditions under which policymakers can use short-term incentives to induce long-term behavioral change.\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":[{"value":"School of Economics Seminar Series presents: Paul Ferraro from John Hopkins University"}],"uid":"35781","created_gmt":"2022-02-16 18:48:41","changed_gmt":"2022-02-21 15:02:48","author":"mnguyen331","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2022-04-08T15:00:00-04:00","event_time_end":"2022-04-08T16:30:00-04:00","event_time_end_last":"2022-04-08T16:30:00-04:00","gmt_time_start":"2022-04-08 19:00:00","gmt_time_end":"2022-04-08 20:30:00","gmt_time_end_last":"2022-04-08 20:30:00","rrule":null,"timezone":"America\/New_York"},"extras":[],"hg_media":{"655613":{"id":"655613","type":"image","title":"Seminar Speaker Series: Paul Ferraro","body":null,"created":"1645224579","gmt_created":"2022-02-18 22:49:39","changed":"1645224579","gmt_changed":"2022-02-18 22:49:39","alt":"","file":{"fid":"248558","name":"04.08 Event - Paul Ferraro.png","image_path":"\/sites\/default\/files\/images\/04.08%20Event%20-%20Paul%20Ferraro.png","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/04.08%20Event%20-%20Paul%20Ferraro.png","mime":"image\/png","size":965401,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/04.08%20Event%20-%20Paul%20Ferraro.png?itok=8jimKKzb"}}},"media_ids":["655613"],"groups":[{"id":"1282","name":"School of Economics"},{"id":"1281","name":"Ivan Allen College of Liberal Arts"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"177814","name":"Postdoc"},{"id":"78771","name":"Public"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EAssistant Professor Daniel Dench\u003C\/p\u003E\r\n\r\n\u003Cp\u003Edench@gatech.edu\u003C\/p\u003E\r\n","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}