{"65261":{"#nid":"65261","#data":{"type":"external_news","title":"Bogost on Zynga\u0027s Business Process","body":[{"value":"\u003Cp\u003E\u0022I don\u0027t want to celebrate them just because they have a lot of users and make a lot of money,\u0022 said Ian Bogost, Associate Professor of Digital Media and Director of Graduate Studies in the School of Literature, Communication, and Culture. Bogost continued, \u0022The company has been \u0022very, very brazen about their business process. It turns your relationships into these resources that form the backbone of their business.\u0022 \u003Cem\u003ESource: The Tennessean - March 22, 2011 \u003C\/em\u003E\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022http:\/\/www.tennessean.com\/article\/20110322\/BUSINESS01\/103220311\/Zynga-rewards-aim-get-players-more-hooked?odyssey=mod\u0022 target=\u0022_blank\u0022\u003ERead full article\u003C\/a\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"27418","created_gmt":"2011-03-30 15:57:32","changed_gmt":"2016-10-08 02:24:24","author":"Lauren Langley","boilerplate_text":"","field_publication":"","publication":"Gallileo","field_article_url":"","publication_url":"http:\/\/www.tennessean.com\/article\/20110322\/BUSINESS01\/103220311\/Zynga-rewards-aim-get-players-more-hooked?odyssey=mod","dateline":{"date":"2011-03-22T00:00:00-04:00","iso_date":"2011-03-22T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"}],"categories":[{"id":"143","name":"Digital Media and Entertainment"}],"keywords":[{"id":"3663","name":"Ian Bogost"},{"id":"12583","name":"The Tennessean"},{"id":"9931","name":"Zynga"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}