{"64727":{"#nid":"64727","#data":{"type":"event","title":"School of Industrial Design Lecture: Cooper Woodring","body":[{"value":"\u003Cp\u003ECooper C. Woodring, FIDSA, has been on a decade long crusade to convince the business world that it is less costly and less risky to retain a good industrial designer to create your own award winning product design, than it is to knockoff the market leader\u0027s design. His  service as an Expert Witness in design patent litigation has made corporations realize the huge costs of copying industrial designs. In one recent case, where Cooper served as the plaintiff\u0027s Expert Witness,  over 50 million dollars changed hands over the appearance of one copied  consumer product design.\u003C\/p\u003E\n\n\u003Cp\u003ECooper also makes clear, in understandable language, the big copying question: \u0022How close is too close?\u0022 He explains the current standards that Federal Courts use to measure design infringement, which stem from an 1871 United States Supreme Court case titled \u0022Gorham v. White\u0022. Cooper will share his personal experiences on the witness stand for design, making his story-telling alive with surprises, analogies and human interest.\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cem\u003EAbout Cooper...\u003Cbr \/\u003E\nCooper C. Woodring, FIDSA, is a past President of the Industrial Designers Society of America (IDSA) and past Manager of Product Design for 25 billion dollar \u003Ca href=\u0022http:\/\/www.jcpenney.net\/default.aspx\u0022 target=\u0022_blank\u0022\u003EJCPenny Co.\u003C\/a\u003E. He has served as an Expert Witness in dozens of design patent cases involving the designs of products from cell phones to toilet paper to dog food to internal combustion engines to Herman Miller\u0027s Charles Eames Lounge Chair and Ottoman.\u003C\/em\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EWoodring will discuss the question: \u0022How close is too close?\u0022\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"On the Witness Stand for Design"}],"uid":"27207","created_gmt":"2011-03-03 11:16:06","changed_gmt":"2016-10-08 01:54:26","author":"Claudia Rebola","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2011-03-15T18:30:00-04:00","event_time_end":"2011-03-15T21:00:00-04:00","event_time_end_last":"2011-03-15T21:00:00-04:00","gmt_time_start":"2011-03-15 22:30:00","gmt_time_end":"2011-03-16 01:00:00","gmt_time_end_last":"2011-03-16 01:00:00","rrule":null,"timezone":"America\/New_York"},"extras":[],"hg_media":{"64751":{"id":"64751","type":"image","title":"Woodring Poster","body":null,"created":"1449176765","gmt_created":"2015-12-03 21:06:05","changed":"1475894571","gmt_changed":"2016-10-08 02:42:51","alt":"Woodring Poster","file":{"fid":"192086","name":"ID_WoodringTalk110315_0.jpg","image_path":"\/sites\/default\/files\/images\/ID_WoodringTalk110315_0_0.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/ID_WoodringTalk110315_0_0.jpg","mime":"image\/jpeg","size":72775,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/ID_WoodringTalk110315_0_0.jpg?itok=V8S2o407"}}},"media_ids":["64751"],"groups":[{"id":"1221","name":"College of Design"},{"id":"1225","name":"School of Industrial Design"}],"categories":[],"keywords":[{"id":"823","name":"design"},{"id":"12221","name":"infringement"},{"id":"1543","name":"patents"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EClaudia Rebola\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022mailto:crw@gatech.edu\u0022\u003Ecrw@gatech.edu\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}