In this episode, Senior Lecturer Timothy Halloran talks about the importance of enhancing the brand-consumer relationship and how new technology tools have changed the dynamics of how consumers engage. Learn why it’s important to strengthen your brand’s relationship with your consumer base and ways to leverage technology to get more consumers to “fall in love” with your brand.
Just hit "Attend event" on the LinkedIn event and visit the Georgia Tech Scheller College of Business page on Friday, March 12 at 12:00 p.m. ET to access the session.
About Tim Halloran
Halloran joined Scheller's marketing faculty in 2015. A classically trained consumer marketer, he has built, directed, and consulted with some of the world's largest brands, including Coca-Cola brands, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, glacau (vitaminwater and smartwater), Vita Coco, the NBA, and Turner Broadcasting System. Prior to consulting, Tim spent ten years at Coca-Cola, leading multiple beverage brands. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke's first Internet marketing initiative with his work on Cherry Coke. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.
Tim also has extensive university teaching experience having been a marketing instructor at the BBA, MBA, and Executive MBA level at Emory's Goizueta Business School. At Emory, Tim also played a major role in the launch of the Emory Marketing Analytics Center, serving as its Executive Director. Tim has also led international seminars on New Product Development at Singapore Management University.
His first book, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers was published by Jossey-Bass/Wiley in 2014, won the 2014 International Book Award for the Marketing/Advertising category, was named by strategy&business as Best Book 2014, won the 2015 Axiom Silver Book Award in Marketing/Advertising/PR, and was named by Forbes as one of 7 Actionable Books for Smart Entrepreneurs.
Tim received a Doctorate in Business Administration from the University of Florida and his practitioner-based research focuses on consumer engagement in brand social media communities. He holds a Masters In Marketing Research from the University of Georgia, and a B.S. from Washington and Lee University. He currently lives in Atlanta with his wife and three children.