{"643645":{"#nid":"643645","#data":{"type":"event","title":"Scheller Lunchtime Live: How to Build Consumer\/Brand Relationships in the Age of Digital Revolution","body":[{"value":"\u003Cp\u003EScheller Lunchtime Live is a livestream series hosted by the Georgia Tech Scheller College of Business featuring faculty, student, and alumni speakers discussing relevant topics for the tech-driven, digital age.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EIn this episode, Senior Lecturer Timothy Halloran talks about the importance of enhancing the brand-consumer relationship and how new technology tools have changed the dynamics of how consumers engage. Learn why it\u0026rsquo;s important to strengthen your brand\u0026rsquo;s relationship with your consumer base and ways to leverage technology to get more consumers to \u0026ldquo;fall in love\u0026rdquo; with your brand. \u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003EJust hit \u0026quot;Attend event\u0026quot; on the LinkedIn event and visit the Georgia Tech Scheller College of Business page on Friday, March 12 at 12:00 p.m. ET to access the session.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cstrong\u003EAbout Tim Halloran\u003C\/strong\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003EHalloran joined Scheller\u0026#39;s marketing faculty in 2015. A classically trained consumer marketer, he has built, directed, and consulted with some of the world\u0026#39;s largest brands, including Coca-Cola brands, Home Depot, Kraft Foods, Procter \u0026amp; Gamble, Delta Airlines, glacau (vitaminwater and smartwater), Vita Coco, the NBA, and Turner Broadcasting System. Prior to consulting, Tim spent ten years at Coca-Cola, leading multiple beverage brands. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke\u0026#39;s first Internet marketing initiative with his work on Cherry Coke. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.\u003C\/p\u003E\r\n\r\n\u003Cp\u003ETim also has extensive university teaching experience having been a marketing instructor at the BBA, MBA, and Executive MBA level at Emory\u0026#39;s Goizueta Business School. At Emory, Tim also played a major role in the launch of the Emory Marketing Analytics Center, serving as its Executive Director. Tim has also led international seminars on New Product Development at Singapore Management University.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EHis first book, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers was published by Jossey-Bass\/Wiley in 2014, won the 2014 International Book Award for the Marketing\/Advertising category, was named by strategy\u0026amp;business as Best Book\u009d 2014, won the 2015 Axiom Silver Book Award in Marketing\/Advertising\/PR, and was named by Forbes as one of 7 Actionable Books for Smart Entrepreneurs.\u003Cbr \/\u003E\r\nTim received a Doctorate in Business Administration from the University of Florida and his practitioner-based research focuses on consumer engagement in brand social media communities. He holds a Masters In Marketing Research from the University of Georgia, and a B.S. from Washington and Lee University.\u0026nbsp; He currently lives in Atlanta with his wife and three children.\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EJoin us at noon on Friday, March 12\u0026nbsp; for a chat with Scheller College of Business Senior Lecturer Tim Halloran as he discusses the importance of enhancing the brand-consumer relationship and how new technology tools have changed the dynamics of how consumers engage. Learn why it\u0026rsquo;s important to strengthen your brand\u0026rsquo;s relationship with your consumer base and ways to leverage technology to get more consumers to \u0026ldquo;fall in love\u0026rdquo; with your brand.\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"Scheller Lunchtime Live: How to Build Consumer\/Brand Relationships in the Age of Digital Revolution"}],"uid":"28082","created_gmt":"2021-01-29 19:39:45","changed_gmt":"2021-01-29 20:13:22","author":"Lorrie Burroughs","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2021-03-12T12:00:00-05:00","event_time_end":"2021-03-12T12:30:00-05:00","event_time_end_last":"2021-03-12T12:30:00-05:00","gmt_time_start":"2021-03-12 17:00:00","gmt_time_end":"2021-03-12 17:30:00","gmt_time_end_last":"2021-03-12 17:30:00","rrule":null,"timezone":"America\/New_York"},"extras":[],"related_links":[{"url":"https:\/\/www.linkedin.com\/events\/6760305841225646080\/","title":"Scheller Lunchtime Live Registration"}],"groups":[{"id":"1274","name":"Scheller College of Business"}],"categories":[],"keywords":[{"id":"35541","name":"Ernest Scheller Jr. College of Business"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"10377","name":"Career\/Professional development"},{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"177814","name":"Postdoc"},{"id":"78771","name":"Public"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}