Alba held the position of Vice President of Customer Marketing for Coca-Cola’s Foodservice customers from September 2015 until November 2018. In this role she leads community giving and engagement, stakeholder relations, employee volunteerism, disaster relief, community board placements and the 5by20 women’s empowerment initiative for CCNA. Prior to that she served as Hispanic Marketing Group Director, for Coca-Cola North America, where she led the Company’s largest ever Hispanic-focused marketing program for the 2014 FIFA World Cup, which featured award-winning digital and social media components. Joining The Coca-Cola Company in 1999 after ten years in the hospitality industry, Alba fulfilled roles of increasing responsibility in Worldwide Public Affairs and Communications, Strategic Partnership Marketing, and Customer & Commercial Leadership. From 2007 to 2013 she was assigned to the Company’s Latin America Group, first as Director of Revenue Growth Management and later as Group Director, Shopper Marketing. Alba has been recognized as a Latino Leader of the Future by Latino Leaders Magazine and by Ser Padres Magazine as one of 25 Latina Executive Moms Making a Difference. Florida International University’s Chaplin School of Hospitality and Tourism named Alba the 2020 Alumni of the Year. She is a strong advocate for community service and serves on the board of the Georgia State University Foundation, Junior Achievement of Georgia and Hands on Atlanta. Alba is a graduate of the Leadership Atlanta class of 2018. Alba holds a Bachelor of Science degree from Florida International University and a Master of Business Administration degree from the Robinson College of Business at Georgia State University. Alba was born in Bucaramanga, Colombia, is married to Marc Baylin and is a proud mom to her nine-year-old daughter Sofia.
This is a Scheller College Charge App affiliated event.
Due to current distance-learning circumstances, this event will be hosted virtually. The virtual platform will be BlueJeans. Please see below for instructions to download this software and join the meeting.
The Ray C. Anderson Center for Sustainable Business was founded in 2013 to act as a catalyst and connector, bringing together students, research faculty, companies, and entrepreneurs to create an environment where business-driven solutions to sustainability challenges can take shape and thrive. In all, Scheller provides students unparalleled breadth in environmental sustainability, ethics, corporate social responsibility, social entrepreneurship, and values-based leadership.
The Center for Serve-Learn-Sustain is a campus-wide academic initiative working with all six colleges to offer students opportunities inside and outside the classroom to collaborate with diverse partners – across the community, non-profit, government, academic, and business sectors – on key sustainability challenges. Through SLS, students use the knowledge and skills they are acquiring at GT to help “create sustainable communities.”
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