{"638090":{"#nid":"638090","#data":{"type":"event","title":"Business, Environment and Society Speaker Series: Alba Castillo Baylin, Vice President, Community and Stakeholder Relations, The Coca-Cola Company (Virtual)","body":[{"value":"\u003Cp\u003EThe Ray C. Anderson Center for Sustainable Business (\u0026ldquo;Center\u0026rdquo;) invites you to the next talk in our Business, Environment, and Society Speaker Series featuring Alba Baylin, the Vice President of Community and Stakeholder Relations at Coca-Cola North America.\u0026nbsp;Baylin will share insights from her career, engage in a Q\u0026amp;A with Center Managing Director\u0026nbsp;Michael Oxman and Center for Serve-Learn-Sustain Director Jenny Hirsch\u0026nbsp;as well as take questions from the audience. More details to come.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EAlba held the position of Vice President of Customer Marketing for Coca-Cola\u0026rsquo;s Foodservice customers from September 2015 until November 2018.\u0026nbsp;In this role she leads community giving and engagement, stakeholder relations, employee volunteerism, disaster relief, community board placements and the 5by20 women\u0026rsquo;s empowerment initiative for CCNA.\u0026nbsp;\u0026nbsp;Prior to that she served as Hispanic Marketing Group Director, for Coca-Cola North America, where she led the Company\u0026rsquo;s largest ever Hispanic-focused marketing program for the 2014 FIFA World Cup, which featured award-winning digital and social media components. Joining The Coca-Cola Company in 1999 after ten years in the hospitality industry, Alba fulfilled roles of increasing responsibility in Worldwide Public Affairs and Communications, Strategic Partnership Marketing, and Customer \u0026amp; Commercial Leadership. From 2007 to 2013 she was assigned to the Company\u0026rsquo;s Latin America Group, first as Director of Revenue Growth Management and later as Group Director, Shopper Marketing. Alba has been recognized as a Latino Leader of the Future by Latino Leaders Magazine and by Ser Padres Magazine as one of 25 Latina Executive Moms Making a Difference. Florida International University\u0026rsquo;s Chaplin School of Hospitality and Tourism named Alba the 2020 Alumni of the Year. She is a strong advocate for community service and serves on the board of the Georgia State University Foundation, Junior Achievement of Georgia and Hands on Atlanta.\u0026nbsp;\u0026nbsp;Alba is a graduate of the Leadership Atlanta class of 2018. Alba holds a Bachelor of Science degree from Florida International University and a Master of Business Administration degree from the Robinson College of Business at Georgia State University. Alba was born in Bucaramanga, Colombia, is married to Marc Baylin and is a proud mom to her nine-year-old daughter Sofia.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cem\u003EThis is a Scheller College Charge App affiliated event.\u003C\/em\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Ca href=\u0022https:\/\/primetime.bluejeans.com\/a2m\/register\/gycupvbs\u0022 target=\u0022_blank\u0022\u003ERSVP to Attend\u003C\/a\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003EDue to current distance-learning circumstances, this event will be hosted virtually. The virtual platform will be BlueJeans. Please see below for instructions to download this software and join the meeting.\u003C\/p\u003E\r\n\r\n\u003Cul\u003E\r\n\t\u003Cli\u003E\r\n\t\u003Cp\u003E\u003Ca href=\u0022https:\/\/support.bluejeans.com\/s\/article\/BlueJeans-App-for-Mac-OS-Windows-and-Linux?r=4\u0026amp;ui-force-components-controllers-recordGlobalValueProvider.RecordGvp.getRecord=1\u0022\u003EInstructions for BlueJeans on a Macbook\u003C\/a\u003E\u003C\/p\u003E\r\n\t\u003C\/li\u003E\r\n\t\u003Cli\u003E\r\n\t\u003Cp\u003E\u003Ca href=\u0022https:\/\/support.bluejeans.com\/s\/article\/Joining-a-meeting-from-your-computer\u0022\u003EInstructions to join BlueJeans\u003C\/a\u003E\u003C\/p\u003E\r\n\t\u003C\/li\u003E\r\n\u003C\/ul\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003EThe \u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/centers-initiatives\/ray-c-anderson-center-for-sustainable-business\/index.html\u0022\u003ERay C. Anderson Center for Sustainable Business\u003C\/a\u003E was founded in 2013 to act as a catalyst and connector, bringing together students, research faculty, companies, and entrepreneurs to create an environment where business-driven solutions to sustainability challenges can take shape and thrive. In all, Scheller provides students unparalleled breadth in environmental sustainability, ethics, corporate social responsibility, social entrepreneurship, and values-based leadership.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Ca href=\u0022https:\/\/serve-learn-sustain.gatech.edu\/\u0022 target=\u0022_blank\u0022\u003EThe Center for Serve-Learn-Sustain\u003C\/a\u003E\u0026nbsp;is a campus-wide academic initiative working with all six colleges to offer students opportunities inside and outside the classroom to collaborate with diverse partners \u0026ndash; across the community, non-profit, government, academic, and business sectors \u0026ndash; on key sustainability challenges.\u0026nbsp; Through SLS, students use the knowledge and skills they are acquiring at GT to help \u0026ldquo;create sustainable communities.\u0026rdquo;\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003E\u0026ldquo;Corporate Impact: Making a Difference for a Better Shared Future\u0026rdquo;\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"BES Speaker Series: Alba Baylin, The Coca-Cola Company"}],"uid":"28161","created_gmt":"2020-08-19 18:15:16","changed_gmt":"2020-09-14 18:21:34","author":"Kjersti Lukens","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2020-09-24T12:00:00-04:00","event_time_end":"2020-09-24T13:00:00-04:00","event_time_end_last":"2020-09-24T13:00:00-04:00","gmt_time_start":"2020-09-24 16:00:00","gmt_time_end":"2020-09-24 17:00:00","gmt_time_end_last":"2020-09-24 17:00:00","rrule":null,"timezone":"America\/New_York"},"extras":[],"hg_media":{"638132":{"id":"638132","type":"image","title":"AlbaBaylinHeadshot","body":null,"created":"1597934519","gmt_created":"2020-08-20 14:41:59","changed":"1597934519","gmt_changed":"2020-08-20 14:41:59","alt":"","file":{"fid":"242697","name":"AB.jpg","image_path":"\/sites\/default\/files\/images\/AB.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/AB.jpg","mime":"image\/jpeg","size":75320,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/AB.jpg?itok=scEPQyQ5"}}},"media_ids":["638132"],"groups":[{"id":"1274","name":"Scheller College of Business"},{"id":"477091","name":"Center for Sustainable Communities Research and Education"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"10377","name":"Career\/Professional development"},{"id":"1788","name":"Other\/Miscellaneous"},{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"78771","name":"Public"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EKjersti Lukens: klukens3@gatech.edu\u003C\/p\u003E\r\n","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}