Dissertation Presentation :: Supply Chain Design for New Products
We study the strategic design of a supply chain for new products. Planning a supply chain for a new product involves addressing both demand and cost uncertainty and changing market decisions. We develop a mathematical programming model that incorporates uncertainty and risk associated with new products. Our model generalizes several definitions of robust supply chains into one model. In addition, we present a case study to address the design of a supply chain for a new product for a Fortune 200 company.
- Workflow Status: Published
- Created By: Barbara Christopher
- Created: 10/08/2010
- Modified By: Fletcher Moore
- Modified: 10/07/2016