A Bilevel Approach to Optimal Pricing

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Whereas pricing models have in the past often been approached from a purely academic standpoint, optimal pricing is nowadays considered as a central financial and operational tool in several industries. The optimal pricing problem, involving two decision makers acting non cooperatively and in a sequential way, can be adequately modelled as a bilevel program In this presentation we give a theoretical and algorithmic study of this class of bilevel problems, devoting a special attention to the problem of setting profit maximizing tariffs on a transportation network.


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  • Created By:
    Barbara Christopher
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  • Modified By:
    Fletcher Moore
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