We will be sharing with you the most valuable advice received during the 2018 AMA Symposium for the Marketing of Higher Education and an overview of Nielsen Norman Group's Top 10 Usability Tips.

Make 2019 more successful by applying the best practices that will be presented in the areas of:

• Messaging and storytelling.
• Improving brand consistency.
• Higher ed executives on social media.
• Gen Z Marketing.

Presenters:
Lorrie Burroughs, Scheller College of Business
Anne Forrest, Scheller College of Business
Georgia Parmelee, College of Engineering

Also, improve the user experience on your website by applying the top 10 usability strategies.

Presenter:
Jennifer Tomasino, Institute Communications

Add this doubleheader brown bag event to your calender now.

Cookies and drinks will be provided.