612086 event 1538168270 1538168270 <![CDATA[Digital Disruption | The Customer Experience]]> We are excited to invite you to Part III of the Digital Disruption series, a collaboration between Scheller College of Business at Georgia Tech and Accenture that explores trends in today’s ever-changing digital arena. The series examines ways successful organizations and managers embrace technological advances and leverage opportunities to accelerate innovation, create value, and build the workforce of the future.

Part III of the series will focus on creating compelling customer experiences in the age of Digital Disruption.  We will explore how digital innovations in strategy, customer experience design, advanced customer analytics, omni-channel campaigns, and e-commerce are transforming the customer journey.  All of which helps companies drive revenue, increase efficiency and reduce costs as well as enhance brand equity and engagement at scale.

Moderator:

Maryam Alavi
Dean and Stephen P. Zelnak Jr. Chair
Professor of Information Technology Management
Scheller College of Business

Panelists:

Tony Drummond
Vice President of Client Experience
Cox Automotive

Jeannine Falcone
North America Marketing Lead
Accenture Interactive

Frank T. Rothaermel, Ph.D.
Russell B. and Nancy H. McDonough Chair in Business
Professor of Strategy & Innovation
Scheller College of Business

Registration is required as space is limited. Register today.

]]> Creating compelling customer experiences in the age of Digital Disruption.

]]> Jason Parrish

events@scheller.gatech.edu

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