{"611290":{"#nid":"611290","#data":{"type":"news","title":"T. Madden \u0026 Associates, P.C. Marketing Position","body":[{"value":"\u003Cp\u003EThe idea candidate will promote T. Madden \u0026amp; Associates, P.C., a personal injury law firm by performing the following:\u003C\/p\u003E\r\n\r\n\u003Cul\u003E\r\n\t\u003Cli\u003EIdentify and implement brand awareness opportunities (e.g., community-oriented events) and market related promotions for T. Madden \u0026amp; Associates, P.C. (TMAPC). These events should:\r\n\t\u003Cul\u003E\r\n\t\t\u003Cli\u003Econtemplate ROI (return on investment), thereby allowing TMAPC to target a broader audience, per dollar than traditional formats\u003C\/li\u003E\r\n\t\t\u003Cli\u003Ealign with TMAPC\u0026rsquo;s commitment to community service (e.g. A single mom\u0026rsquo;s bowling night \u0026ndash; TMAPC would purchase the cost of lanes, shoes, etc. so that single moms could bring their children to bowl\u0026hellip;..targeting those clients); and\u003C\/li\u003E\r\n\t\t\u003Cli\u003Einclude a public relations component (e.g., press releases\/news coverage).\u003C\/li\u003E\r\n\t\u003C\/ul\u003E\r\n\t\u003C\/li\u003E\r\n\t\u003Cli\u003EIdentify and market to lawyers who don\u0026rsquo;t take or want to stop taking Personal Injury (PI) work. Primary focus would be lawyers who don\u0026rsquo;t specialize in PI work, but also those who do specialize in PI cases, but don\u0026rsquo;t have the resources or experience to complete complex and nuanced cases through litigation if necessary.\r\n\t\u003Cul\u003E\r\n\t\t\u003Cli\u003ESet-up at least a meal a week or preferably group lunches, with attorneys who fit the above description;\u003C\/li\u003E\r\n\t\t\u003Cli\u003ESet-up at least a meal about every two weeks with an attorney who within the last two years sent TMAPC a case.\u003C\/li\u003E\r\n\t\u003C\/ul\u003E\r\n\t\u003C\/li\u003E\r\n\t\u003Cli\u003EProvide marketing and brand awareness support for TMAPC\u0026#39;s 501c3 non-profit entity- The Terance Madden Foundation.\u003C\/li\u003E\r\n\t\u003Cli\u003EDevelop marketing material.\r\n\t\u003Cul\u003E\r\n\t\t\u003Cli\u003EUtilize current blogs, website, pictures (will need to take new pictures), and other existing or easily-generated material to place in tri-fold or other formatted firm literature;\u003C\/li\u003E\r\n\t\t\u003Cli\u003EDevise ways to utilize the printed material which will have the best ROI.\u003C\/li\u003E\r\n\t\u003C\/ul\u003E\r\n\t\u003C\/li\u003E\r\n\t\u003Cli\u003EDevelop and send Facebook Posts on existing Facebook site daily.\u003C\/li\u003E\r\n\t\u003Cli\u003EDevelop and send Tweets on existing Tweet account daily.\u003C\/li\u003E\r\n\t\u003Cli\u003EDevelop and send posts on existing Instagram account daily.\u003C\/li\u003E\r\n\t\u003Cli\u003EDevelop a Snapchat, Instagram and other new social media accounts for TMAPC and update daily.\u003C\/li\u003E\r\n\t\u003Cli\u003EOutline new subject matter for current TMAPC Litigation Focused Websites and Blogs.\u003C\/li\u003E\r\n\t\u003Cli\u003ECreate Themes or events to be held at the TMAPC office, which will generate enough interest to have Atlanta based attorneys attend in addition to Clayton County attorneys. These events could happen monthly or more often, depending on the crowd size.\u0026nbsp;\u003C\/li\u003E\r\n\t\u003Cli\u003EAct as Liaison to Radio Advertising Agent.\u003C\/li\u003E\r\n\t\u003Cli\u003EAct as Liaison to Television Advertising Agent.\u003C\/li\u003E\r\n\t\u003Cli\u003EServe as point of contact for conferences, sponsorships and seminars. Coordinate with lawyers and others to provide required materials.\u003C\/li\u003E\r\n\t\u003Cli\u003EMonitor competitors\u0026rsquo; activities. Stay abreast and advise on industry trends.\u003C\/li\u003E\r\n\t\u003Cli\u003ECoordination with other legal offices for practice\/sector specific events.\u003C\/li\u003E\r\n\u003C\/ul\u003E\r\n\r\n\u003Cp\u003EDESIRABLE SKILLS:\u003C\/p\u003E\r\n\r\n\u003Cul\u003E\r\n\t\u003Cli\u003ESocial media savvy (Facebook, Instagram, twitter, snapchat, etc.)\u003C\/li\u003E\r\n\t\u003Cli\u003ESkilled in SEO tactics\u003C\/li\u003E\r\n\t\u003Cli\u003EExcellent written and oral communication skills\u003C\/li\u003E\r\n\t\u003Cli\u003EExcellent presentation Skills\u003C\/li\u003E\r\n\t\u003Cli\u003EStrong interpersonal skills\u003C\/li\u003E\r\n\t\u003Cli\u003EIn pursuit of a 2 or 4-year certificate or degree with strong marketing focus\u003C\/li\u003E\r\n\t\u003Cli\u003EStrong attention to detail\u003C\/li\u003E\r\n\t\u003Cli\u003EGreat ability to multitask in a fast-paced and changing environment\u003C\/li\u003E\r\n\t\u003Cli\u003EStrong ability to think both strategically and creatively.\u003C\/li\u003E\r\n\t\u003Cli\u003EMust understand and\/or be able to adapt to the goals, service, culture and strategy of both the practice and the legal industry\u003C\/li\u003E\r\n\t\u003Cli\u003EFlexibility to work whenever necessary\u003C\/li\u003E\r\n\u003C\/ul\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":[{"value":"T. Madden \u0026 Associates are looking for a marketing and social media guru."}],"uid":"33693","created_gmt":"2018-09-11 14:12:09","changed_gmt":"2018-09-11 14:12:09","author":"Kayleigh Haskin","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2018-09-11T00:00:00-04:00","iso_date":"2018-09-11T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"586490":{"id":"586490","type":"image","title":"Twitter and social media","body":null,"created":"1485449060","gmt_created":"2017-01-26 16:44:20","changed":"1485449060","gmt_changed":"2017-01-26 16:44:20","alt":"Twitter icon","file":{"fid":"223525","name":"twitter.jpg","image_path":"\/sites\/default\/files\/images\/twitter.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/twitter.jpg","mime":"image\/jpeg","size":570855,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/twitter.jpg?itok=bkOZQgUx"}}},"media_ids":["586490"],"groups":[{"id":"473211","name":"_OLD: School of History and Sociology Student Blog"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}