Challenges for Business Analytics in an Omni Channel World presented by The Business Analytics Center at Scheller College of Business, Georgia Tech
As the lines between brick & mortar, online, mobile commerce and IoT continue to disappear, companies need to deliver both data-driven insights and tactical advantages across a broader, more continuous spectrum of customer engagement. With the ultimate goal of delivering customer value, the challenge for business analytics is to unite product and service delivery across the full range of channels -- encompassing the entire lifecycle of the customer experience. From assortment and merchandising decisions to the very origin of the supply chain, today’s top companies must transform into truly data-driven enterprises if they are to excel.
Join us as we explore these challenges and take part in a frank, in-depth discussion of these tectonic shifts in business analytics today.