{"605249":{"#nid":"605249","#data":{"type":"external_news","title":"Voice Assistants Are Only Intuitive If You\u2019re Already Tech Savvy","body":[{"value":"\u003Cp\u003EIan Bogost, professor in the School of Literature, Media, and Communication at Georgia Institute of Technology, was quoted in the \u003Cem\u003EHow-To-Geek, \u003C\/em\u003EApril 16, article,\u003Cem\u003E \u0026ldquo;\u003C\/em\u003EVoice Assistants Are Only Intuitive If You\u0026rsquo;re Already Tech Savvy.\u0026rdquo; \u0026nbsp;The School of Literature, Media, and Communication is part of the Georgia Tech Ivan Allen College of Liberal Arts.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EExcerpt:\u003C\/p\u003E\r\n\r\n\u003Cblockquote\u003E\r\n\u003Cp\u003E\ufeffIt\u0026rsquo;s easy to confuse \u0026ldquo;familiar\u0026rdquo; with \u0026ldquo;intuitive.\u0026rdquo; This applies to voice interfaces as much as it does to desktop ones. Tech savvy people think of Amazon\u0026rsquo;s Alexa and Google\u0026rsquo;s Assistant as easy-to-use, because we\u0026rsquo;re used to using search engines and know to employ similar language when asking a question out loud. For people who haven\u0026rsquo;t used search engines, however, it can be hard to wrap your head around this. Ian Bogost (Georgia Tech), writing for \u003Cem\u003EThe Atlantic\u003C\/em\u003E, talks about watching his 82 year old father, who has been blind most of his life, try to use the Amazon Echo. His dad is frustrated when Alexa won\u0026rsquo;t respond to the nickname \u0026ldquo;Lexi.\u0026rdquo;\u003C\/p\u003E\r\n\u003C\/blockquote\u003E\r\n\r\n\u003Cp\u003EFor the full article, visit the \u003Cem\u003E\u003Ca href=\u0022https:\/\/www.howtogeek.com\/fyi\/voice-assistants-are-only-intuitive-if-youre-already-tech-savvy\/\u0022\u003EHow-To-Geek\u003C\/a\u003E \u003C\/em\u003Ewebsite.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"34554","created_gmt":"2018-04-18 15:42:17","changed_gmt":"2018-04-18 15:42:49","author":"ralu3","boilerplate_text":"","field_publication":"","publication":"Zachary Johnson","field_article_url":"","publication_url":"https:\/\/www.howtogeek.com\/fyi\/voice-assistants-are-only-intuitive-if-youre-already-tech-savvy\/","dateline":{"date":"2018-04-16T00:00:00-04:00","iso_date":"2018-04-16T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"599763":{"id":"599763","type":"image","title":"Ian Bogost","body":null,"created":"1513011274","gmt_created":"2017-12-11 16:54:34","changed":"1539182171","gmt_changed":"2018-10-10 14:36:11","alt":"Portrait photo of School of Literature, Media, and Communication professor Ian Bogost","file":{"fid":"228650","name":"NEW_Preferred2018_IanBogost.jpg","image_path":"\/sites\/default\/files\/images\/NEW_Preferred2018_IanBogost.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/NEW_Preferred2018_IanBogost.jpg","mime":"image\/jpeg","size":2519019,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/NEW_Preferred2018_IanBogost.jpg?itok=cy9ipBQS"}}},"media_ids":["599763"],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"},{"id":"1283","name":"School of Literature, Media, and Communication"}],"categories":[{"id":"129","name":"Institute and Campus"}],"keywords":[{"id":"81501","name":"Amazon"},{"id":"176916","name":"Alexa"},{"id":"3165","name":"google"},{"id":"168879","name":"search engine"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}