{"603716":{"#nid":"603716","#data":{"type":"external_news","title":"Hip-Hop Is Our Vibranium","body":[{"value":"\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.iac.gatech.edu\/people\/faculty\/wilson_3\u0022\u003EJoycelyn Wilson\u003C\/a\u003E, professor in the School of Literature, Media, and Communication (LMC) at Georgia Institute of Technology, wrote \u003Cem\u003EThe Bitter Southerner\u003C\/em\u003E, March 8 article, \u0026ldquo;Hip-Hop Is Our Vibranium.\u0026rdquo; The School of Literature Media, and Communication is part of the Georgia Tech Ivan Allen College of Liberal Arts.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EExcerpt:\u003C\/p\u003E\r\n\r\n\u003Cblockquote\u003E\r\n\u003Cp\u003ELeading up to the soundtrack\u0026rsquo;s release, \u0026ldquo;Legend Has It\u0026rdquo; \u0026mdash; produced by the interracial rap duo Run The Jewels \u0026mdash; was licensed as the sonic backdrop for the \u0026ldquo;Black Panther\u0026rdquo; movie trailer. \u0026nbsp;The song and trailer teased us during the 2017 NBA Finals, introducing RTJ to audiences who knew nothing about them \u0026mdash; like the students at Atlanta\u0026rsquo;s Ron Clark Academy, who burst into a dance set after learning they\u0026rsquo;d get a chance to see the Marvel movie. The song is recognized for Killer Mike and El-P\u0026rsquo;s futuristic riffs and exhortations to \u0026ldquo;step into the spotlight.\u0026rdquo;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026ldquo;Legend Has It\u0026rdquo; also provides the soundtrack for the \u0026ldquo;Black Panther\u0026rdquo; Lexus commercial, where King T\u0026rsquo;Challa, his sister Shuri, and members of the Dora Milaje drive the LS 500 F Sport to secure some stolen vibranium.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nAll of this multilinear storytelling and rap-music marketing is layered with hip-hop\u0026rsquo;s African roots, its Cali sensibilities, and its Southern aesthetics. Together, they contribute to the ongoing box office success of the film, which is fast approach $1 billion in global ticket sales.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nThe music of \u0026ldquo;Black Panther\u0026rdquo; makes clear that hip-hop itself is the vibranium of the time.\u003C\/p\u003E\r\n\u003C\/blockquote\u003E\r\n\r\n\u003Cp\u003EFor the full article, visit \u003Ca href=\u0022http:\/\/bittersoutherner.com\/from-the-southern-perspective\/music\/hip-hop-is-our-vibranium-black-panther\u0022\u003E\u003Cem\u003EThe Bitter Southerner \u003C\/em\u003E\u003C\/a\u003Ewebsite.\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"34554","created_gmt":"2018-03-13 14:43:42","changed_gmt":"2018-03-13 14:43:42","author":"ralu3","boilerplate_text":"","field_publication":"","publication":"Shu Lin","field_article_url":"","publication_url":"http:\/\/bittersoutherner.com\/from-the-southern-perspective\/music\/hip-hop-is-our-vibranium-black-panther","dateline":{"date":"2018-03-08T00:00:00-05:00","iso_date":"2018-03-08T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"594790":{"id":"594790","type":"image","title":"Joycelyn Wilson","body":null,"created":"1503421639","gmt_created":"2017-08-22 17:07:19","changed":"1503421748","gmt_changed":"2017-08-22 17:09:08","alt":"","file":{"fid":"226684","name":"DrJoycelynWilson_Headshot_prefered_sm.jpg","image_path":"\/sites\/default\/files\/images\/DrJoycelynWilson_Headshot_prefered_sm.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/DrJoycelynWilson_Headshot_prefered_sm.jpg","mime":"image\/jpeg","size":523740,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/DrJoycelynWilson_Headshot_prefered_sm.jpg?itok=6CYmLVAq"}}},"media_ids":["594790"],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"},{"id":"1283","name":"School of Literature, Media, and Communication"}],"categories":[{"id":"129","name":"Institute and Campus"}],"keywords":[{"id":"15981","name":"hip hop"},{"id":"177376","name":"black panther"},{"id":"2401","name":"movie"},{"id":"177377","name":"NBA finals"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}