{"602693":{"#nid":"602693","#data":{"type":"external_news","title":"Why Smart Sci-fi Struggles to Find its Audience in a \u2018Star Wars\u2019 World","body":[{"value":"\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.iac.gatech.edu\/people\/faculty\/yaszek\u0022\u003ELisa Yaszek\u003C\/a\u003E, professor in the School of Literature, Media, and Communication at Georgia Institute of Technology, was quoted in the \u003Cem\u003EUSA Today\u003C\/em\u003E, February 20, article, \u0026ldquo;Why Smart Sci-fi Struggles to Find its Audience in a \u0026lsquo;Star Wars\u0026rsquo; World.\u0026rdquo; The School of Literature, Media, and Communication is part of the Georgia Tech Ivan Allen College of Liberal Arts.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EExcerpt:\u003Cbr \/\u003E\r\n\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cblockquote\u003E\r\n\u003Cp\u003EThere\u0026rsquo;s a renaissance of smart, original science fiction happening in movie theaters. If only the box-office receipts were as impressive. While entertaining space operas like Star Wars and Guardians of the Galaxy rack up the cash, sci-fi films that tend toward the intellectual \u0026mdash; about mankind\u0026rsquo;s dealings with androids, aliens and technology \u0026mdash; just aren\u0026rsquo;t clicking with mainstream audiences \u0026hellip; Not all audiences embrace every kind of sci-fi, according to Lisa Yaszek, professor of science-fiction studies at Georgia Tech. Star Wars movies in particular represent a branch that focuses on humans being the center of the world: \u0026ldquo;They have more universal challenges. This is very much about the struggles between fathers and sons, quests for love and justice,\u0026rdquo; she says.\u0026nbsp;\u003C\/p\u003E\r\n\u003C\/blockquote\u003E\r\n\r\n\u003Cp\u003EFor the full article, visit the \u003Ca href=\u0022https:\/\/www.usatoday.com\/story\/life\/movies\/2018\/02\/20\/why-smart-sci-fi-struggles-find-its-audience-star-wars-world\/351380002\/\u0022\u003E\u003Cem\u003EUSA Today\u003C\/em\u003E\u003C\/a\u003E website.\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"34554","created_gmt":"2018-02-21 16:23:12","changed_gmt":"2018-02-21 16:23:12","author":"ralu3","boilerplate_text":"","field_publication":"","publication":"sustainable fuels","field_article_url":"","publication_url":"https:\/\/www.usatoday.com\/story\/life\/movies\/2018\/02\/20\/why-smart-sci-fi-struggles-find-its-audience-star-wars-world\/351380002\/","dateline":{"date":"2018-02-20T00:00:00-05:00","iso_date":"2018-02-20T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"593438":{"id":"593438","type":"image","title":"Lisa Yaszek, professor in the School of Literature, Media, and Communications (Photo by Georgia Tech)","body":null,"created":"1499803114","gmt_created":"2017-07-11 19:58:34","changed":"1499803370","gmt_changed":"2017-07-11 20:02:50","alt":"","file":{"fid":"226213","name":"Lisa Yaszek .jpg","image_path":"\/sites\/default\/files\/images\/Lisa%20Yaszek%20.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/Lisa%20Yaszek%20.jpg","mime":"image\/jpeg","size":30353,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/Lisa%20Yaszek%20.jpg?itok=AMGIR5bn"}}},"media_ids":["593438"],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"},{"id":"1283","name":"School of Literature, Media, and Communication"}],"categories":[{"id":"129","name":"Institute and Campus"}],"keywords":[{"id":"167040","name":"science"},{"id":"4765","name":"fiction"},{"id":"167233","name":"star wars"},{"id":"177187","name":"universial"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}