{"595221":{"#nid":"595221","#data":{"type":"event","title":"IMPACT Presents: Adam Zimmerman, Atlanta Braves","body":[{"value":"\u003Cp\u003EPlease join the Institute for Leadership and Entrepreneurship and the Georgia Tech Sports Business Club\u0026nbsp;for a talk from Adam Zimmerman, the VP of Marketing for the Atlanta Braves.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EAdam Zimmerman is in his first season with the Atlanta Braves and was named Vice President of Marketing in January, 2016.\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003EHis responsibilities include the management and strategy for all marketing and branding of the Braves, including leading consumer and digital marketing, community affairs, and game entertainment for the team. Zimmerman also oversees the development of technology offerings for fans as well as the use of data analytics. Additionally, Zimmerman helps with the marketing strategy for The Battery Atlanta, the Braves\u0026rsquo; new mixed-use development project adjacent to SunTrust Park.\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003EPrior to the Braves, Zimmerman spent 18 years with CSE (formerly Career Sports and Entertainment), most recently as agency president, successfully generating new business, managing their existing portfolio, and leading the award winning agency with cutting edge programs and fan engagement through technology.\u0026nbsp; While at CSE, Zimmerman also crafted a partnership with MIT and created CSE Evolve, an in-house lab to keep up on the latest technologies.\u0026nbsp; Zimmerman has also taught a graduate class on sports business at the University of Georgia.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EA native of Dunedin, Florida, Zimmerman is a graduate of the University of Florida and resides in Vinings, Georgia.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EZimmerman will speak at\u0026nbsp;Georgia Tech\u0026#39;s IMPACT Speaker Series\u0026nbsp;on Wednesday, September 27, 2017.\u0026nbsp;\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EAbout the Impact Speaker Series\u003C\/strong\u003E:\u003C\/em\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003ESince 2002, the\u0026nbsp;\u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/centers-initiatives\/ile\/impact\/index.html\u0022 target=\u0022_blank\u0022\u003EIMPACT Speaker Series\u003C\/a\u003E\u0026nbsp;has brought highly successful business leaders from a variety of industries to campus to share their experiences and give advice to students and other entrepreneurs on topics ranging from \u0026quot;building a venture around intellectual capital\u0026quot; to \u0026quot;successful entrepreneurship in large organizations\u0026quot; and \u0026quot;socially responsible leadership\u0026quot;. The weekly series provides Georgia Tech students, alumni and the Atlanta business community an opportunity to network and learn from successful entrepreneurs, venture capitalists, and notable business and non-profit leaders. The lecture series is sponsored by the\u0026nbsp;\u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/centers-initiatives\/ile\/index.html\u0022 target=\u0022_blank\u0022\u003EInstitute for Leadership and Entrepreneurship\u003C\/a\u003E\u0026nbsp;and the Georgia Tech Sports Business Club.\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cstrong\u003EThe series is free and open to the public, reservations are not required.\u003C\/strong\u003E\u003C\/p\u003E\r\n\r\n\u003Ch3\u003ERELATED LINKS\u003C\/h3\u003E\r\n\r\n\u003Cul\u003E\r\n\t\u003Cli\u003E\r\n\t\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/centers-initiatives\/ile\/impact\/index.html\u0022 target=\u0022_blank\u0022\u003EIMPACT Home\u003C\/a\u003E\u003C\/p\u003E\r\n\t\u003C\/li\u003E\r\n\t\u003Cli\u003E\r\n\t\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/centers-initiatives\/ile\/index.html\u0022 target=\u0022_blank\u0022\u003EILE Home\u003C\/a\u003E\u003C\/p\u003E\r\n\t\u003C\/li\u003E\r\n\u003C\/ul\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003E\u0026ldquo;Building a Culture of Innovation \u0026amp; Creativity\u0026rdquo;\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"Adam Zimmerman, VP of Marketing for the Atlanta Braves"}],"uid":"34556","created_gmt":"2017-08-29 16:34:23","changed_gmt":"2017-09-26 16:20:06","author":"msato9","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2017-09-27T17:30:00-04:00","event_time_end":"2017-09-27T19:00:00-04:00","event_time_end_last":"2017-09-27T19:00:00-04:00","gmt_time_start":"2017-09-27 21:30:00","gmt_time_end":"2017-09-27 23:00:00","gmt_time_end_last":"2017-09-27 23:00:00","rrule":null,"timezone":"America\/New_York"},"extras":[],"hg_media":{"595220":{"id":"595220","type":"image","title":"Adam Zimmerman","body":null,"created":"1504024297","gmt_created":"2017-08-29 16:31:37","changed":"1504024297","gmt_changed":"2017-08-29 16:31:37","alt":"","file":{"fid":"226840","name":"Adam_Zimmerman.png","image_path":"\/sites\/default\/files\/images\/Adam_Zimmerman.png","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/Adam_Zimmerman.png","mime":"image\/png","size":346916,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/Adam_Zimmerman.png?itok=b7w13x5B"}}},"media_ids":["595220"],"groups":[{"id":"1274","name":"Scheller College of Business"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"78771","name":"Public"},{"id":"174045","name":"Graduate students"},{"id":"78751","name":"Undergraduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}