{"587231":{"#nid":"587231","#data":{"type":"event","title":"Sustainable Fashion: How Sustainability Claims\u00a0Affect Consumer Attitudes towards Fashion Brands","body":[{"value":"\u003Cp\u003EBusiness, Environment, and Society Seminar Series speaker Dionne\u0026nbsp;A. Nickerson, PhD candidate presents \u0026quot;Sustainable Fashion: How\u0026nbsp;Sustainability Claims Affect Consumer Attitudes towards Fashion\u0026nbsp;Brands.\u0026quot;\u003C\/p\u003E\r\n\r\n\u003Cp\u003ESustainability has emerged as an important market driver with the\u0026nbsp;potential to grow profits and spur value creation. As such,\u0026nbsp;brands have increasingly introduced products with sustainability\u0026nbsp;claims (i.e., claims of improved environmental and\/or social\u0026nbsp;impact). Prior work examining products with sustainability claims\u0026nbsp;have focused almost entirely on consumer packaged goods. Little\u0026nbsp;is known about the effects of sustainability claims on fashion\u0026nbsp;brands. Drawing from the customer-based brand equity framework,\u0026nbsp;we explore the effect sustainability claims on consumer attitudes\u0026nbsp;towards luxury and non-luxury fashion brands.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.scheller.gatech.edu\/news-events\/events\/event.html?event_id=65e723197f00000106c849c8ca9ae6a2\u0022\u003E\u003Cstrong\u003EMore information.\u003C\/strong\u003E\u003C\/a\u003E\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EBusiness, Environment, and Society Seminar Series speaker Dionne\u0026nbsp;A. Nickerson\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"Business, Environment, and Society Seminar Series speaker Dionne\u00a0A. Nickerson"}],"uid":"27469","created_gmt":"2017-02-09 14:43:37","changed_gmt":"2017-04-13 21:12:55","author":"Kristen Bailey","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2017-02-23T11:00:00-05:00","event_time_end":"2017-02-23T12:00:00-05:00","event_time_end_last":"2017-02-23T12:00:00-05:00","gmt_time_start":"2017-02-23 16:00:00","gmt_time_end":"2017-02-23 17:00:00","gmt_time_end_last":"2017-02-23 17:00:00","rrule":null,"timezone":"America\/New_York"},"extras":[],"related_links":[{"url":"http:\/\/www.scheller.gatech.edu\/news-events\/events\/event.html?event_id=65e723197f00000106c849c8ca9ae6a2","title":"More Information"}],"groups":[{"id":"1182","name":"General"},{"id":"1274","name":"Scheller College of Business"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"1795","name":"Seminar\/Lecture\/Colloquium"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"},{"id":"78771","name":"Public"},{"id":"78751","name":"Undergraduate students"},{"id":"174045","name":"Graduate students"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EArianna Robinson\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Ca href=\u0022mailto:arianna.robinson@scheller.gatech.edu\u0022\u003Earianna.robinson@scheller.gatech.edu\u003C\/a\u003E\u003C\/p\u003E\r\n","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}