{"584945":{"#nid":"584945","#data":{"type":"external_news","title":"Startups Need to\u00a0\u2018Stop Disrupting and Start Innovating\u2019","body":[{"value":"\u003Cp\u003EIan Bogost, professor in the Ivan Allen College School of Literature, Media, and Communication, wrote \u0026ldquo;Startups Need to\u0026nbsp;\u0026lsquo;Stop Disrupting and Start Innovating\u0026rsquo;\u0026rdquo;\u0026nbsp;for\u0026nbsp;\u003Cstrong\u003EWired.\u003C\/strong\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003EExcerpt:\u003C\/p\u003E\r\n\r\n\u003Cblockquote\u003E\r\n\u003Cp\u003EFor years, \u0026quot;disruption\u0026quot; has been the rallying cry of the business of tech. And through tech\u0026#39;s influence, disruption has become valued in\u0026nbsp;\u003Ca href=\u0022http:\/\/www.wired.co.uk\/topic\/education\u0022\u003Eeducation\u003C\/a\u003E, governance and day-to-day life. But there is a bigger idea than upsetting and tearing things asunder: embracing them as they already are and finding respectful, true - and therefore pleasurable and beneficial - ways of improving them.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\n\u0026quot;Disruption\u0026quot; was popularised in Clayton M Christensen\u0026#39;s 1997 book\u0026nbsp;\u003Cem\u003EThe Innovator\u0026#39;s Dilemma\u003C\/em\u003E. In it, he showed that\u0026nbsp;\u003Ca href=\u0022http:\/\/www.wired.co.uk\/topic\/startups\u0022\u003Estartups\u003C\/a\u003E\u0026nbsp;can disrupt the incumbents by appealing to customers\u0026#39; future needs. Christensen\u0026#39;s claims have since been disputed, but no matter. Disruption has weathered the storm. Now, every startup wants to disrupt something, from taxis, hotels and shopping to pooing, ageing and even death.\u003C\/p\u003E\r\n\u003C\/blockquote\u003E\r\n\r\n\u003Cp\u003EFor the full article, read\u0026nbsp;\u003Ca href=\u0022http:\/\/www.wired.co.uk\/article\/startups-disrupt-disruption\u0022\u003Ehere\u003C\/a\u003E.\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"28513","created_gmt":"2016-12-12 19:50:18","changed_gmt":"2016-12-12 19:50:18","author":"Daniel Singer","boilerplate_text":"","field_publication":"","publication":"in solidarity","field_article_url":"","publication_url":"http:\/\/www.wired.co.uk\/article\/startups-disrupt-disruption","dateline":{"date":"2016-12-12T00:00:00-05:00","iso_date":"2016-12-12T00:00:00-05:00","tz":"America\/New_York"},"extras":[],"hg_media":{"252091":{"id":"252091","type":"image","title":"Ian Bogost","body":null,"created":"1449243813","gmt_created":"2015-12-04 15:43:33","changed":"1502475238","gmt_changed":"2017-08-11 18:13:58","alt":"Ian Bogost","file":{"fid":"226504","name":"bogost-color.png","image_path":"\/sites\/default\/files\/images\/bogost-color.png","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/bogost-color.png","mime":"image\/png","size":6216793,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/bogost-color.png?itok=5Aa1q5ge"}}},"media_ids":["252091"],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"},{"id":"1283","name":"School of Literature, Media, and Communication"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}