{"576001":{"#nid":"576001","#data":{"type":"news","title":"\u2018Creating the Next\u2019: A Rallying Cry for Campus","body":[{"value":"\u003Cp class=\u0022p1\u0022\u003EHow do you express the character of a place as diverse as Georgia Tech?\u003C\/p\u003E\u003Cp class=\u0022p4\u0022\u003EAfter grappling with that question for years, Tech has \u2014 through a recent collaboration of staff, students, faculty, and leadership \u2014 created a single powerful message that unifies all of our work: Creating the Next. The message expresses Tech\u2019s core purpose of making the world a better place by creating the next idea, the next technology, and the next legion of agile minds \u2014 bound together with the passion and skills to imagine and build our future.\u003C\/p\u003E\u003Cp class=\u0022p5\u0022\u003E\u201cCreating the Next differentiates Tech in our national landscape as a place deeply committed to inspiring students to imagine what they could achieve on campus and well beyond,\u201d says Rick Clark, director of Undergraduate Admission.\u003C\/p\u003E\u003Cp class=\u0022p5\u0022\u003EInitially featured in the 2015 Institute Address, Creating the Next was quickly adopted by many parts of campus.\u003C\/p\u003E\u003Cp class=\u0022p5\u0022\u003EThe key to introducing the idea was to have people see themselves in it and feel that it reflected who they were and what they did. Since then, the Creating the Next tagline has been appearing in news articles, feature stories, on the Tech website, and even in the title of the Commission on Creating the Next in Education.\u003C\/p\u003E\u003Cp class=\u0022p5\u0022\u003EBased on extensive research focused on Georgia Tech\u2019s key stakeholders and interviews with Georgia Tech\u2019s leadership, Creating the Next was developed to amplify Tech\u2019s unique value, create increased awareness and understanding of our work, and bring stability and direction to one of our most valuable assets: our reputation.\u003C\/p\u003E\u003Cp class=\u0022p5\u0022\u003E\u201cOur reputation is built not only through hard work and dedication to our motto of Progress and Service, but also through clear and consistent communication with our students, our partners, and the friends of the Institute. When we speak, act, and perform as \u2018One Georgia Tech,\u2019 the entire Institute benefits,\u201d says President G.P. \u201cBud\u201d Peterson. \u0026nbsp;\u003C\/p\u003E\u003Ch6 class=\u0022p6\u0022\u003E\u003Cstrong\u003EOne Message, Three Pillars\u003C\/strong\u003E\u003C\/h6\u003E\u003Cp class=\u0022p5\u0022\u003ECreating the Next not only communicates our overarching mission of innovation, it also speaks to our work ethic and value. Three unique characteristics that set Georgia Tech apart from our peers include our collaborative and open-minded culture, our can-do attitude, and our worth as an investment for students and partners. By consistently weaving these key messages into our content, we remind audiences about our distinctive traits.\u003C\/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EUnbound\u003C\/strong\u003E: We\u2019re unbound by limitations, expectations, or stereotypes, making it easy to embrace fresh thinking and perspectives, and freeing us to be daring as we seek new answers.\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003EInventive and Industrious\u003C\/strong\u003E: We\u2019re inventive and industrious in our approach to any problem, drawing on the necessary expertise, thinking, and tools to come up with solutions that have an amazingly broad spectrum of application.\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003EReal-World Returns\u003C\/strong\u003E: We\u2019re focused on return on investment (ROI) in all that we do, which means preparing our people and our solutions to have immediate application and demand in the real world.\u003C\/li\u003E\u003C\/ul\u003E\u003Ch6 class=\u0022p4\u0022\u003E\u003Cstrong\u003EMaking it Personal\u003C\/strong\u003E\u003C\/h6\u003E\u003Cp class=\u0022p5\u0022\u003EMost message architectures are fairly rigid, but not Tech\u2019s.\u003C\/p\u003E\u003Cp class=\u0022p5\u0022\u003EThe tagline was designed so that the entire campus could see themselves in it. The campus is encouraged to personalize Creating the Next to reflect what they do by filling in the blank as topic-appropriate (e.g. Creating the Next Clean Energy Source, Creating the Next Medical Breakthrough, Creating the Next Green Campus). This open approach facilitates the fact that the diverse community of students, staff, and faculty at Georgia Tech contributes to making the world a better place.\u0026nbsp;\u003C\/p\u003E\u003Cp class=\u0022p8\u0022\u003ETo learn more about Creating the Next, visit \u003Ca href=\u0022http:\/\/gatech.edu\/creating-next\u0022\u003E\u003Cstrong\u003Egatech.edu\/creating-next\u003C\/strong\u003E\u003C\/a\u003E or \u003Ca href=\u0022http:\/\/comm.gatech.edu\/resources\/brand\u0022\u003E\u003Cstrong\u003Ecomm.gatech.edu\/resources\/brand\u003C\/strong\u003E\u003C\/a\u003E.\u0026nbsp;\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EAfter grappling with that question for years, Tech has \u2014 through a recent collaboration of staff, students, faculty, and leadership \u2014 created a single powerful message that unifies all of our work: Creating the Next.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"After grappling with that question for years, Tech has \u2014 through a recent collaboration of staff, students, faculty, and leadership \u2014 created a single powerful message that unifies all of our work: Creating the Next."}],"uid":"27469","created_gmt":"2016-09-12 11:51:29","changed_gmt":"2022-05-26 17:09:36","author":"Kristen Bailey","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2016-09-12T00:00:00-04:00","iso_date":"2016-09-12T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"575981":{"id":"575981","type":"image","title":"Creating the Next","body":null,"created":"1473781755","gmt_created":"2016-09-13 15:49:15","changed":"1475895386","gmt_changed":"2016-10-08 02:56:26","alt":"Creating the Next","file":{"fid":"207226","name":"17ne10500-p1-418.jpg","image_path":"\/sites\/default\/files\/images\/17ne10500-p1-418.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/17ne10500-p1-418.jpg","mime":"image\/jpeg","size":1126096,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/17ne10500-p1-418.jpg?itok=EP9K-Fmz"}}},"media_ids":["575981"],"related_links":[{"url":"http:\/\/gatech.edu\/creating-next","title":"Creating the Next"},{"url":"http:\/\/comm.gatech.edu\/resources\/brand","title":"Brand Resources"}],"groups":[{"id":"1214","name":"News Room"}],"categories":[{"id":"129","name":"Institute and Campus"}],"keywords":[{"id":"3148","name":"brand"},{"id":"171767","name":"creating the next"},{"id":"44641","name":"institute communications"}],"core_research_areas":[],"news_room_topics":[{"id":"71871","name":"Campus and Community"}],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EInstitute Communications\u003C\/p\u003E","format":"limited_html"}],"email":["dave.holston@comm.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}