{"56551":{"#nid":"56551","#data":{"type":"news","title":"\u201cRethinking and Rebuilding Supply Chains\u201d: Spring 2010 Supply Chain Executive Forum","body":[{"value":"\u003Cp\u003E\u201cRethinking and Rebuilding Supply\nChains\u201d was the overall theme of the Spring 2010 meeting of the Georgia Tech\nSupply Chain Executive Forum (SCEF), which was held April 21 -22, 2010, at the\nGeorgia Tech Hotel and Global Learning Center in Atlanta. \u003C\/p\u003E\n\n\u003Cp\u003EThe two-day biannual forum began with a joint meeting between the SCEF and\nthe Council of Supply Chain Management Professionals (CSCMP) Atlanta\nRoundtable. John Langley, professor of supply chain management at Georgia Tech\nand faculty director of the Georgia Tech Supply Chain Executive Forum joined\nBen Cubitt of RockTenn and president of the Atlanta CSCMP in giving the Forum\u2019s\nopening remarks. The remainder of the day was divided between keynote\npresentations and a panel session focused on the theme of \u201cSupply Chain\nInnovation.\u201d\u0026nbsp; \u003C\/p\u003E\n\n\u003Cp\u003ERobert Martichenko, CEO of LeanCor, provided the Forum\u2019s first keynote\naddress, speaking about building discipline for innovation in the lean supply\nchain.\u0026nbsp; Among the points he made in his\npresentation, Martichenko said that lean leaders lead from principles.\u0026nbsp; \u201cFrom principles,\u201d \u201c\nhe said, \u201cthey ask questions, make observations, reflect, challenge thinking,\nteach, coach, and aid in the development of tools and processes to create\nvalue, solve problems, and grow people.\u201d Principles of the lean supply chain,\naccording to Martichecko, include making customer consumption visible, reducing\nlead times, using pull systems, creating velocity and reducing variation,\ncollaborating and focusing on process discipline, and measuring and managing \u003Cem\u003ETotal Cost of Fulfillment\u003C\/em\u003E. \u003C\/p\u003E\n\n\u003Cp\u003ETwo other presentations included technology-based presentations made by\nScott Blatnica, director of Spend Management at Ariba, and Eddie Capel, EVP\nwith Manhattan Associates. \u003C\/p\u003E\n\n\u003Cp\u003EBrian Hancock, VP, Supply Chain with\nWhirlpool Corporation, gave the closing keynote presentation to the joint\nSCEF-CSCMP session.\u0026nbsp; , \u201cSupply Chain\nInnovation: Transforming Your Supply Chain.\u201d\u0026nbsp;\nIn this presentation, Mr. Hancock discussed the challenges faced in\nmanaging supply chain activities at Whirlpool, catalysts for improvement, and\nthe overall commitment of Whirlpool to sustainability.\u0026nbsp; His concluding comments suggested that the\ntraditional \u201cfunctional\u201d views limit the \u201cend-to-end\u201d performance of supply\nchains, and that \u201cleadership takes an end-to-end orientation emphasizing\ndemand-pull, synchronization and lean operations. \u003C\/p\u003E\n\n\u003Cp\u003EOn the second day, when the theme of the SCEF-only sessions evolved to\n\u201cRethinking and Rebuilding Supply Chains,\u201d Langley asked participants to\nconsider the following key questions: \u003C\/p\u003E\n\n\u003Cul\u003E\u003Cli\u003EWhat is supply chain innovation and what can\ncompanies do to become more involved in supply chain innovation?\u003C\/li\u003E\u003Cli\u003EHow does one \u201cre-think\u201d supply chains, and what\nare the roles of transportation and technology in rethinking supply chains? \u003C\/li\u003E\u003Cli\u003EWhat are some good customer-related examples of\nhow to rethink and rebuild supply chains?\u003C\/li\u003E\u003Cli\u003EHow can we transform supply chains through\nshared services?\u003C\/li\u003E\u003Cli\u003EWhat are the roles that can be played by\ntechnology providers in rethinking and rebuilding supply chains? \u003C\/li\u003E\u003Cli\u003EHow cans supply chains become more\ndemand-driver?\u003C\/li\u003E\u003Cli\u003EWhat can supply chain executives do to live more\npositively in the supply chain?\u003C\/li\u003E\u003C\/ul\u003E\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003Cp\u003EThe meeting then proceeded with keynote and major presentations. Jim Kellso,\nsenior supply chain master with Intel, gave the day\u2019s first keynote address. In\na presentation titled \u201cInnovation and Operational Excellence in the Supply\nChain,\u201d Kellso presented details regarding Intel\u2019s \u201cJust Say Yes\u201d initiative.\nThe four pillars of this initiative, are improved\nresponsiveness, forecast accuracy, inventory reduction, and better delivery\nperformance. Intel\u2019s recent expansion of this initiative included transitioning\nto standard metrics, employing VMI innovatively (with an equivalent focus on\nnon-VMI customers), reducing order (backlog) horizons, enhancing demand\nprocesses, and simplifying the planning process. As a result of these initiatives,\nIntel\u2019s Customer Delight Scores went up by 17 percent between 2006 and 2008,\nand it\u2019s Supply Chain Delight Score improved by 40 percent. Summarizing what\nthis means, Kellso explains that Intel has improved CPU responsiveness by 300\npercent in two years while reducing inventory; that \u201cJust Say Yes\u201d has resulted\nin significant and tangible business benefits; and that the scope of the\ninnovations has covered people\/culture, process, metrics, and tools. \u003C\/p\u003E\n\n\u003Cp\u003EChris Gaffney, president of Coca-Cola Supply, presented the afternoon\nkeynote, which was divided into two parts: \u201cThe Journey to Demand Driven\u201d and\n\u201cLiving Positively in the Supply Chain.\u201d\u0026nbsp;\nA demand-driven supply chain, according to Gaffney, is a\ncustomer-centric supply chain. \u201cBy adapting to make what we sell, rather than\nsell what we make,\u201d Gaffney explained, \u201csupply chains can finally realize the\ngoal of having their products arrive on the doorsteps of retailers and\ncustomers at exactly the right time and in exactly the right volume.\u201d\nContinuing, Gaffney said that in a demand driven system, consumer demand\ntriggers all activities in the value chain with clearly defined connection\npoints to eliminate waste, reduce variation, and compress lead time. \u003C\/p\u003E\n\n\u003Cp\u003EIn the second part of his presentation, on a more personal note, Gaffney\naddresses issues of leadership, citing individuals and works that have helped\nshape him not just in business, but in all domains of his life \u2013 work, home,\ncommunity, and self. In concluding his remarks, Gaffney listed three ways to be\na good supply chain citizen in the community:\u003C\/p\u003E\n\n\u003Cul\u003E\u003Cli\u003EGive back to education to grow the next\ngeneration of supply chain professionals. \u003C\/li\u003E\u003Cli\u003EGive back to industry to support the advancement\nof supply chain management.\u003C\/li\u003E\u003Cli\u003EAdvocate with elected officials for efficiency\nand infrastructure. \u003C\/li\u003E\u003C\/ul\u003E\n\n\n\n\n\n\u003Cp\u003EMajor presentation sessions punctuated the two keynote addresses. George\nAbernathy, executive vice president and chief operating officer with\nTransplace, and Richard Douglass, global industry executive for Manufacturing\nand Logistics at Sterling Commerce, provided insightful presentations and then\nparticipated in a panel session focusing on \u201cStrategic Rethinking of Supply\nChains.\u201d Charlie Chesnutt, senior vice president of Technology and Process\nImprovement for Genuine Parts Corporation, and Jeff Cashman, senior vice\npresident with Manhattan Associates, participated in a technology\nclient-provider session focused on \u201cTransforming Supply Chains through Shared\nServices. \u003C\/p\u003E\n\n\u003Cp\u003EThe Supply Chain Executive Forum experienced a great\nturnout of members for the Spring 2010 meeting, and is looking forward to the\nFall 2010 meeting scheduled for October 6-7, 2010. Click\nhere \u003Ca href=\u0022http:\/\/www.scl.gatech.edu\/professional-education\/scef\/\u0022\u003Ehttp:\/\/www.scl.gatech.edu\/professional-education\/scef\/\u003C\/a\u003E\nfor more information about SCEF.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003E\u201cRethinking and Rebuilding Supply\nChains\u201d was the overall theme of the Spring 2010 meeting of the Georgia \nTech\nSupply Chain Executive Forum (SCEF), which was held April 21 -22, 2010, \nat the\nGeorgia Tech Hotel and Global Learning Center in Atlanta.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"\u201cRethinking and Rebuilding Supply Chains\u201d:Spring 2010 Supply Chain Executive Forum"}],"uid":"27328","created_gmt":"2010-05-24 08:59:27","changed_gmt":"2022-05-26 17:09:36","author":"Edie Cohen","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2010-05-24T00:00:00-04:00","iso_date":"2010-05-24T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"groups":[{"id":"1242","name":"School of Industrial and Systems Engineering (ISYE)"}],"categories":[{"id":"145","name":"Engineering"}],"keywords":[{"id":"109","name":"Georgia Tech"},{"id":"426","name":"isye"},{"id":"167210","name":"scef"},{"id":"167176","name":"supply chain executive forum"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EIndustrial and Systems Engineering\u003C\/p\u003E","format":"limited_html"}],"email":["barbara.christopher@isye.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}