{"55672":{"#nid":"55672","#data":{"type":"profile","title":"Richard K. Rodgers","body":[{"value":"\u003Cp\u003EMarketing practitioner, consultant and educator, Dick Rodgers has helped introduce the Total Marketing Process in more than 12 business sectors, including Consumer Products \u0026amp; Services, Commodities, B2B, Food Service \u0026amp; Hospitality, Professional Services and Sports marketing \u2013 every marketing mode except High Technology and Political.\u003C\/p\u003E\u003Cp\u003EDuring his still-active career, he has performed marketing and management engagements for four major airlines (American, TWA, Pan American and KLM), Campbell Soup, Coca-Cola and Coca-Cola Enterprises (1960-date), Eli Lilly, General Foods (now Kraft), Kroger, The Home Depot, Honeywell, KFC, Pizza Hut, National Restaurant Association (through which he first introduced The Marketing Concept to the U.S. restaurant industry), Texaco, Georgia Forestry Commission, Blue Cross\/Blue Shield national and local plans \u2013 many more.\u003C\/p\u003E\u003Cp\u003EPro Bono clients include the AMA Council on Foods \u0026amp; Nutrition, U.S. Department of Defense Natick Laboratories, Georgia Tech Athletic Association, Michigan State University Housing \u0026amp; Food Service Department, U.S. Navy Recruiting Command, The Salvation Army, and SAF-Society of American Foresters.\u003C\/p\u003E\u003Cp\u003EHis Georgia Tech relationship began in 1984 as Guest Speaker for a Consumer Behavior class case study of MSU\u0027s Food Ecology Program for which he had been Coca-Cola\u0027s development consultant. Student response was so favorable that repeat presentations generated a faculty request to innovate a new marketing course of his choosing: MGT 4803\/8403 \u2013 Strategic Retail Marketing.\u003C\/p\u003E\u003Cp\u003EMr. Rodgers\u0027 1998 Op-Ed piece for the Atlanta Business Chronicle on realities for marketing Atlanta\u0027s Underground caused COA Dean Thomas Galloway to ask him to develop a new course: ARCH 8841\/4841 \u2013 Marketing Architecture \u0026amp; Engineering Services, the first such course of its kind in U.S. A\/E\/C higher education.\u003C\/p\u003E\u003Cp\u003EInsight gained through exposure to A\/E\/C since 1998 has led to his new marketing test\/workbook: DIRECTIONS \u2013 STRATEGIC MARKETING FOR BUSINESS DEVELOPMENT. Focusing heavily on A\/E\/C in the first edition, the text actually supports the marketing of all professional services, as did his earlier (1992) marketing text\/workbook: MARKETING LEGAL SERVICES.\u003C\/p\u003E\u003Cp\u003EA 1952 graduate of the University of Illinois (Urbana), B.S. in Advertising, Mr. Rodgers did additional graduate study at the UI and in the University of Chicago\u0027s Downtown MBA program. He operates his consulting practice, The Kelley Rodgers Group, from Atlanta.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"27369","created_gmt":"2010-05-13 10:37:51","changed_gmt":"2016-03-31 03:36:22","author":"Erin Howe","boilerplate_text":"","field_publication":"","field_article_url":"","extras":[],"hg_media":{"519641":{"id":"519641","type":"image","title":"Richard Rodgers 03\/2016","body":null,"created":"1459515600","gmt_created":"2016-04-01 13:00:00","changed":"1475895286","gmt_changed":"2016-10-08 02:54:46","alt":"Richard Rodgers 03\/2016","file":{"fid":"205262","name":"richardkrodgers.jpg","image_path":"\/sites\/default\/files\/images\/richardkrodgers_0.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/richardkrodgers_0.jpg","mime":"image\/jpeg","size":85464,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/richardkrodgers_0.jpg?itok=7R9TAmAA"}}},"media_ids":["519641"],"groups":[{"id":"1221","name":"College of Design"},{"id":"48996","name":"School of Architecture"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[{"id":"9276","name":"School of Architecture"}],"classification":["Faculty"],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":{"work":"4048944885"},"contact":[],"email":["r.k.rodgers@comcast.net"],"slides":[],"orientation":[],"userdata":""}}}