{"526951":{"#nid":"526951","#data":{"type":"news","title":"Georgia Tech ECE Professor Featured in Google Campaign","body":[{"value":"\u003Cp\u003EWhen it comes to robotics, forming companies, and using technology to help children with disabilities, Professor Ayanna Howard is an expert. But shifting to a marketing role to get the word out about her company Zyrobotics and its offerings that include assistive technologies and educational apps for children, was a new challenge. Howard turned to Google Adwords in June 2014, a few months after releasing their first therapy app. The ads, which focus on creating awareness and encouraging app downloads, have resulted in over 50,000 downloads to date.\u003Cbr \/\u003E \u003Cbr \/\u003E In May 2015, Google chose Zyrobotics to represent the State of Georgia in their \u003Ca href=\u0022https:\/\/www.google.com\/economicimpact\/reports\/ga.html\u0022\u003EEconomic Impact Report\u003C\/a\u003E. They felt that Zyrobotics was unique in that, although it was a high-tech company, it was focused on addressing an important societal need. Google created a video featuring the company, which was partially filmed on the Georgia Tech campus.\u003Cbr \/\u003E \u0026nbsp;\u003Cbr \/\u003E \u201cIt was great to welcome Google to our campus to film and have them witness firsthand the impact our students and technology make on the world,\u201d said Howard.\u003Cbr \/\u003E \u0026nbsp;\u003Cbr \/\u003E To learn more about Zyrobotics, \u003Ca href=\u0022http:\/\/google.com\/adwords\/start\/success-stories\/#?modal_active=ss-yt-qyLJbmDmKIA\u0022\u003Ewatch Google\u2019s video\u003C\/a\u003E.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":[{"value":"Ayanna Howard and Zyrobotics Featured in Google Adwords Campaign."}],"uid":"27842","created_gmt":"2016-04-19 15:36:41","changed_gmt":"2016-10-08 03:21:25","author":"Ashlee Gardner","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2016-04-19T00:00:00-04:00","iso_date":"2016-04-19T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"526941":{"id":"526941","type":"image","title":"Dr. Ayanna Howard","body":null,"created":"1461268800","gmt_created":"2016-04-21 20:00:00","changed":"1475895301","gmt_changed":"2016-10-08 02:55:01","alt":"Dr. Ayanna Howard","file":{"fid":"205543","name":"ayannaheadshot-2014-ga.jpg","image_path":"\/sites\/default\/files\/images\/ayannaheadshot-2014-ga_0.jpg","image_full_path":"http:\/\/hg.gatech.edu\/\/sites\/default\/files\/images\/ayannaheadshot-2014-ga_0.jpg","mime":"image\/jpeg","size":27246,"path_740":"http:\/\/hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/ayannaheadshot-2014-ga_0.jpg?itok=xf8V26We"}}},"media_ids":["526941"],"groups":[{"id":"1255","name":"School of Electrical and Computer Engineering"}],"categories":[],"keywords":[],"core_research_areas":[{"id":"39521","name":"Robotics"}],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EAshlee Gardner\u003Cbr \/\u003EOnline Communications Manager\u003Cbr \/\u003E\u003Ca href=\u0022mailto:ashlee.gardner@ece.gatech.edu\u0022\u003Eashlee.gardner@ece.gatech.edu\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":["ashlee.gardner@ece.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}