360621 external_news 1420461587 1475893646 At WIRED by Design, Ian Bogost (Interactive Computing) outlined his conception of fun in this live talk. It’s not about effortless enjoyment, he argues, but instead about embracing the effort demanded in a given situation. “Fun is giving respect to something that doesn’t deserve it,” Bogost says. “Becoming infatuated with something for which infatuation seems impossible.”

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