{"337701":{"#nid":"337701","#data":{"type":"event","title":"Content Strategy Brown Bag","body":[{"value":"\u003Cp\u003E\u003Cstrong\u003EWhat is content strategy and how do you go about it?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EThese days, the Internet is bloated with billions upon billions of pieces of content.\u0026nbsp; Text, images, videos, audio, ads, links, tweets, posts, likes, comments, blogs, emails\u2026 and on, and on, and on.\u003C\/p\u003E\u003Cp\u003EWeb users are constantly bombarded by information, and their attention spans are getting shorter by the day.\u003C\/p\u003E\u003Cp\u003ESo how do you cut through the clutter to get \u003Cem\u003Eyour\u003C\/em\u003E message across?\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EIn addition, websites that have been around for a while are usually overloaded with content, cumbersome to navigate and hard to maintain.\u0026nbsp; What can you do to clean out the clutter and get back to a lean and mean website?\u003C\/p\u003E\u003Cp\u003EA blank canvas, and the thought of having to produce all new content often intimidate those tasked with creating new websites.\u0026nbsp; Where and how do you start?\u003C\/p\u003E\u003Cp\u003EIn this brownbag session, Georgia Tech Institute Communication\u2019s Content Strategist, Jennifer Tomasino, will explain it all.\u003C\/p\u003E\u003Cp\u003EShe will walk you step-by-step through the reasons and methods for creating a content strategy; and she will share tips and techniques for revising, creating and maintaining your website content.\u0026nbsp;\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":[{"value":"What is Content Strategy and How Do You Go About It?"}],"uid":"27948","created_gmt":"2014-10-28 14:14:47","changed_gmt":"2016-10-08 02:06:48","author":"Jennifer Tomasino","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2014-05-08T12:30:00-04:00","event_time_end":"2014-05-08T14:00:00-04:00","event_time_end_last":"2014-05-08T14:00:00-04:00","gmt_time_start":"2014-05-08 16:30:00","gmt_time_end":"2014-05-08 18:00:00","gmt_time_end_last":"2014-05-08 18:00:00","rrule":null,"timezone":"America\/New_York"},"extras":["free_food"],"groups":[{"id":"1300","name":"Institute Communications"}],"categories":[],"keywords":[{"id":"107561","name":"content strategy"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"26411","name":"Training\/Workshop"}],"invited_audience":[{"id":"78761","name":"Faculty\/Staff"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EWilliam D. Richardson, Jr.\u003Cbr \/\u003E(404) 894-0870\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}