320841 external_news 1409739042 1475893634 <![CDATA[Failing Many Times Before Raising $13 Million on Kickstarter]]> Kickstarter has evolved into such a wealth of start-up revenue that predicting which projects will and will not succeed has become a subject of academic study; in January, research at Georgia Tech led by Eric Gilbert (Interactive Computing) and doctoral candidate Tanushree Mitra concluded that the language of Kickstarter campaigns — including how authoritative and accessible the project sounded, as well as the kind of rewards it promised to backers — accounted for nearly 60 percent of the variance around success.

Source: Washington Post

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