{"132741":{"#nid":"132741","#data":{"type":"news","title":"Putting Tech\u0027s Visual Identity to Work","body":[{"value":"\u003Cp\u003EAs summer quickly approaches and most of us are busy preparing for FASET and\/or planning for the upcoming fall semester, it is an ideal time to put Tech\u0027s visual identity guidelines to work. Over the next couple of months, we have quite a unique opportunity to present our programs in a cohesive and branded manner to more than 5,500 new students and family members. That equates to a lot of fresh, impressionable eyes on our programs - let\u0027s make the most of it!\u003C\/p\u003E\u003Cp\u003EAs a reminder, all departments are required to adhere to the visual identity standards that were released in fall 2011. \u003Ca href=\u0022http:\/\/www.gatech.edu\/comm\/toolbox\/sites\/gatech.edu.comm.toolbox\/files\/assets\/Visual-Identity-Guidelines-2012-web.pdf\u0022\u003EClick here\u003C\/a\u003E to download a PDF of the official reference guide. And while most of us received training, it is easy to forget the basics if you don\u0027t use them everyday.\u003C\/p\u003E\u003Cp\u003EHere a some helpful tips to remember as you move forward with your collateral plans:\u003C\/p\u003E\u003Col\u003E\u003Cli\u003E\u003Cstrong\u003E The Institute logo has changed\u003C\/strong\u003E - please ensure you are using the right one. Sounds basic but the changes are intentionally subtle so it is easy to use the wrong one. All departments received disks of the newest logo in just about every imaginable color combination and file format. Use these logos on presentations, brochures, fliers, promotional items, etc. As a reminder, only the Office of the President is permitted to use the President\u0027s seal. If you have questions or need a second set of eyes, contact \u003Ca href=\u0022mailto:rpocklington@gatech.edu\u0022\u003ERachael Pocklington\u003C\/a\u003E.\u0026nbsp;\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003EWhile the colors have not changed per se, they are being enforced\u003C\/strong\u003E. The official school colors are white and gold. Buzz gold (yellow) and navy are the official accent colors. When we represent Georgia Tech, we need to be sure we do it correctly - color is an easy tool to help make this connection.\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003ESpirit Marks\u003C\/strong\u003E (i.e. the Buzz and the GT) - use these appropriately and sparingly. The Buzz with accompanying interlocking GT is no longer permitted. Never use a spirit mark in conjunction with a logo.\u003C\/li\u003E\u003Cli\u003E\u003Cstrong\u003EReference your department\u0027s connection to the Division of Student Affairs\u003C\/strong\u003E. This does not need to be overt, but all departments need to reference their association with the Division of Student Affairs - it helps connect the dots between the individual departments and the Division as a whole. This association also helps \u0022define\u0022 what the Division \u0022does\u0022 for our audiences.\u003C\/li\u003E\u003C\/ol\u003E\u003Cp\u003EBranding is not always a black and white situation, and we realize that sometimes there are exceptions to the rules. \u003Cem\u003EHowever, any deviation from the official visual guidelines must be approved in writing prior to implementation.\u003C\/em\u003E If you have a situation that needs special consideration and\/or need help understanding how to put these guidelines to work for your department, please contact \u003Ca href=\u0022mailto:rpocklington@gatech.edu\u0022\u003ERachael Pocklington\u003C\/a\u003E.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003EAs summer approaches and most of us are busy preparing for FASET and\/or planning for the upcoming fall semester, it is a great time to put Tech\u0027s visual identity guidelines to work.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":"","uid":"27164","created_gmt":"2012-05-24 17:04:58","changed_gmt":"2016-10-08 03:12:18","author":"Rachael Pocklington","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2013-06-03T00:00:00-04:00","iso_date":"2013-06-03T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"related_links":[{"url":"http:\/\/www.gatech.edu\/comm\/toolbox\/index.html","title":"Communications Toolbox"},{"url":"http:\/\/www.gatech.edu\/comm\/toolbox\/sites\/gatech.edu.comm.toolbox\/files\/assets\/Visual-Identity-Guidelines-2012-web.pdf","title":"Visual Identity Guidelines"}],"groups":[{"id":"1269","name":"Student Life"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003ERachael Pocklington\u003Cbr \/\u003ECommunications Manager, Student Affairs\u003Cbr \/\u003E\u003Ca href=\u0022mailto:rpocklington@gatech.edu\u0022\u003Erpocklington@gatech.edu\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":["studentaffairs@vpss.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}