The goal of the talk is to share painful - but useful - economic insights into why 'good ideas' usually aren't and how serious consultants can revisit both their clients' 'measures of effectiveness' and their own.

Please join us for this talk at 4:30pm in the College of Management or watch the free live webcast.

More about the Speaker

Michael Schrage is a research fellow with the Sloan School of Management's Center for Digital Business and a visiting fellow at Imperial College's 'Innovation and Entrepreneurship' program. His work focuses on 'innovation risk management' - exploring the economics and ethology of experimentation and simulation in managing innovation and risk.

He is the author of several books on the role of collaborative tools and technologies in enabling innovation - 'Shared Minds' and 'Serious Play'. He's also been a contributor to the Harvard Business Review, the Financial Times, the Washington Post, the Wall Street Journal, CIO magazine and a variety of other publications on innovation, cyber-security and national security themes.

Read full bio.

About the Impact Speaker Series

Since 2002, the IMPACT Speaker Series has brought highly successful business leaders from a variety of industries to campus to share their experiences and give advice to students and other entrepreneurs on topics ranging from "building a venture around intellectual capital" to "successful entrepreneurship in large organizations" and "socially responsible leadership". The weekly series provides Georgia Tech students, alumni and the Atlanta business community an opportunity to network and learn from successful entrepreneurs, venture capitalists, and notable business and non-profit leaders. Events for the series take place in the LeCraw Auditorium in the College of Management building at 4:30 pm on Wednesdays unless otherwise noted.  

The series is free and open to the public, and reservations are not required.