{"679724":{"#nid":"679724","#data":{"uid":"27233","author":"Andy Haleblian","created_gmt":"2026-03-24 17:21:29","changed_gmt":"2026-03-24 17:21:29","title":"The Future of Brand in an AI-Driven World: A Supply Chain Perspective","body":[],"image":{"alt":"A split-panel conceptual infographic asks a central question: \u0022IN A WORLD OF LOWERED CAPABILITY COSTS, WHERE DOES TRUST LIE: BRAND OR PERFORMANCE?\u0022 The left side, \u0022THE BRAND DIMENSION,\u0022 features a glowing shield on a pedestal with an \u0027X\u0027 logo and lists traits like \u0022TRUST\u0022 and \u0022HERITAGE.\u0022 The right side, \u0022THE PERFORMANCE DIMENSION,\u0022 displays a holographic data interface with metrics like \u0022EXECUTION,\u0022 \u0022RELIABILITY,\u0022 and \u0022PREDICTABILITY.","view":{"#theme":"field","#title":"Image","#label_display":"hidden","#view_mode":"image_740","#language":"en","#field_name":"field_image","#field_type":"image","#field_translatable":false,"#entity_type":"media","#bundle":"image","#object":{},"#items":{},"#formatter":"image","#is_multiple":false,"#third_party_settings":[],"0":{"#theme":"image_formatter","#item":{},"#item_attributes":[],"#image_style":"large","#url":null,"#cache":{"tags":["config:image.style.large","file:263916"],"contexts":[],"max-age":-1}},"#cache":{"contexts":[],"tags":[],"max-age":-1},"#weight":0},"file":{"fid":"263916","name":"20260324_FutureOfBrandInAnAI-DrivenWorld.jpg","path":"\/sites\/default\/files\/2026\/03\/24\/20260324_FutureOfBrandInAnAI-DrivenWorld.jpg","fullpath":"\/var\/www\/html\/files\/public\/2026\/03\/24\/20260324_FutureOfBrandInAnAI-DrivenWorld.jpg","mime":"image\/jpeg","size":444486}},"groups":[{"id":"1243","name":"The Supply Chain and Logistics Institute (SCL)"}],"keywords":[]}}}