SC&L SEMINAR SERIES :: Realizing Market Segmentation in the Manufacturing Industry

Event Details
  • Date/Time:
    • Wednesday January 26, 2005 - Tuesday January 25, 2005
      3:30 pm - 11:00 pm
  • Location: Executive Classroom (Room 228 Main Building)
  • Phone:
  • URL:
  • Email:
  • Fee(s):
    N/A
  • Extras:
Contact
Barbara Christopher
Industrial and Systems Engineering
Contact Barbara Christopher
404.385.3102
Summaries

Summary Sentence: SC&L SEMINAR SERIES :: Realizing Market Segmentation in the Manufacturing Industry

Full Summary: SC&L SEMINAR SERIES :: Realizing Market Segmentation in the Manufacturing Industry

We analyze market segmentation in manufacturing where customers are differentiated according to fulfillment priority and willingness to wait. We allow some orders to be promised immediately and satisfied in the next period (B), and inventory may be reserved to satisfy future profitable demand (R). We show a modified order-up-to policy (S, R, B) is optimal for various rationing strategies where S is the base stock level and values are limited by capacity; profit improvement can be significant.

Additional Information

In Campus Calendar
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Groups

H. Milton Stewart School of Industrial and Systems Engineering (ISYE)

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Categories
Seminar/Lecture/Colloquium
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Status
  • Created By: Barbara Christopher
  • Workflow Status: Published
  • Created On: Oct 8, 2010 - 7:38am
  • Last Updated: Oct 7, 2016 - 9:52pm