Tech Websites Get New Look

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The new virtual face of Georgia Tech is finally here. This week, the Institute began rolling out its revamped Web presence.

The redesign will be completed in phases over the course of the year, starting with the top-level Web pages in the fall. College sites, and the sites for the Office of Information Technology and the Office of Human Resources will be updated by this winter.

The new design templates will be available to all Institute units, allowing them to share a common framework, common content tools, and consistent branding.

“All areas of the Institute are strengthened by the Georgia Tech name,” said Dave Holston, senior director of creative strategy and brand management in Institute Communications. “Through the redesign, we can help reinforce Tech’s reputation as a collaborative and interdisciplinary organization.”

The redesign will include a number of notable changes including a responsive format, a new visual design, and streamlined navigation. One of the first things visitors will notice is a renewed focus on content.

“We’re embracing storytelling and interactive journalism as a way to communicate the relevance of Georgia Tech’s work,” Holston said. “We’re putting more resources into multilayered stories that integrate video, large-format images, infographics, and slideshows.”

Other updates include condensing the navigation down to a few manageable key categories and providing a drop-down sub-navigation feature that will provide a deeper level of links without creating unnecessary clutter on the page, making the site more user-friendly. Future updates will include a new interactive calendar and an improved search function.

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